Credit Union ‘Capture The Tag’ Promo Returns for a Second Run
A small credit union invites smartphone users to participate in a digital scavenger hunt built on Microsoft Tag technology.
Javelin Identifies BofA, Citi And USAA As Top Tablet Banks
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.
10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop on our radar. Whenever you hear their names, you should pay attention.
Branch Showcase: Experimental Concept Stores & Flagship Designs
Banks explore a wide range of innovations in branches: iPads, espresso bars, meeting pods, internet kiosks, and even custom scents.
Purpose, Passion and Profits (& What That Means for Banks)
How your brand and internal culture can combine to create a powerful new profit drivers for banks in a post-recessionary economy.
Brands Struggle In Social Media, Data Shows Sobering Stats
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
Bank Branch Today, Gone Tomorrow
Best-selling author and financial futurist Brett King pens his predictions in a new book with an ultra-bullish perspective on the future of digital banking.
Readers Choice: Top 10 Most Popular Stories of 2011
What caught the attention of marketers? Five articles on branch environments, one research study and one how-to are among the top 10.
Video: What is a Brand in Banking?
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.
Evolving for the Future: Repositioning and Repackaging a Bank Brand
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity.
Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
Q&A: The Strategy Behind UMe Credit Union’s Rebranding
UMe FCU talks about their recent name change, which has frank insights about the challenges involved with rebranding a financial institution.
Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from global banks.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’
Is the financial recession over? Apparently not, according to what banking consumers are searching for on Google.
6 Tips for Building a Brand Culture and Improving Internal Communications
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Interactive 3D Ad Brings Bank’s Virtual World to Life
Point your iPhone at this ad and it springs to life, then you can explore the virtual town of Cherryford Hill.
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Readers Choice: 10 Most Popular Articles in 2010
The top ten stories from 2010, ranked by readers' visits. Social media, ATMs, branches and mobile topped the list.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
7 Tips to Find Your Brand’s Personality
Seven exercises developed by world-class branding firms that you can use to identify your bank or credit union's real emotional brand traits.
