8 Steps To Make Data Analytics Part Of Your Bank’s Core DNA
Leveraging data is the key to driving growth, but financial institutions need to cultivate new analytics capabilities first.
Leveraging data is the key to driving growth, but financial institutions need to cultivate new analytics capabilities first.
Banks and credit unions need to develop voice banking solutions that integrate artificial intelligence and the organization's unique brand.
An integrated digital banking ecosystem brings together financial and non-financial solutions to provide a better customer experience.
Traditional marketing needs to be replaced with behavioral marketing, using real-time data and advanced analytics to drive communication.
Fintech insurgents are hijacking market share from traditional banking providers, but here's how they can turn the table and take the advantage back.
A banking culture of risk aversion, departmental silos and a casual commitment to the customer will undermine digital transformation efforts.
Succeeding as a digital lender goes beyond a great loan app to include a complete transformation of the lending process internally.
Banking providers can boost revenues up to 30% by fusing digital technologies with personalized human interactions into a 'bionic model'.
Content marketing is hot. Why? Because it works. Here's how banks and credit unions should create their own culture of content.
Consumers are redefining what 'convenience' means, with many saying that a strong digital offering is more important than having branches nearby.
Consumers shop for banking products on digital channels. Banks and credit unions must support digital account opening to meet expectations.
Abandoned shopping carts are the biggest drain on a digital banking sales process, caused by consumers unable to easily complete a purchase.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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For marketers to succeed, they must leverage the tools of knowledge work automation to simplify and streamline an increasing number of tasks.
Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.
Study reveals that financial institutions are using strategies from the past rather than the advanced technologies and digital media needed for the future.
Having a slick website and fancy mobile app doesn't mean anything if your digital marketing strategy fails to capture consumers' attention early in their journey.
CIBC has rolled out one digital innovation after another — mobile account opening, a mobile mortgage app, and voice banking. What's next?
Becoming a 'digital bank' provides an opportunity to improve the customer experience, reducing costs and increasing revenues.
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
Here are six tips to building a data-driven digital marketing strategy for acquiring new checking account relationships.
These 17 charts break down the hottest Google search trends in banking — what consumers and marketing execs are looking for… and when.
The redesigned Digital Banking Report website provides easy access to the best value for research in the financial services industry.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th