Search Results: customer journey

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success.

If you could build the ultimate team to fine-tune your digital strategy to perfection, this is what it would look like.

By understanding digital trends, banking is in a better position to compete with fintech start-ups and other competing organizations.

"Going Digital" in the banking industry requires a holistic view of initiatives, and a prioritization of investments.

The technologies that disrupt and delight are an opportunity for financial institutions to give each consumer a differentiated experience.

The "2016 Retail Banking Trends & Predictions Report" provides the most thorough analysis of the industry's future that's available today.

An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.

16 of the most respected voices in marketing look at the trends that will shape your budget and strategy in 2016.

The quest to be a 'digital bank' is ongoing, and is much more than a rebranding exercise or just introducing a new mobile banking application.

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy.

The core elements of a modern banking branch renovation include customer experience, ROI, lean processes and community space.

The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.

Massive technological changes are rocking the banking industry at an alarming rate. What are the implications for financial executives?

Digital account opening and multichannel onboarding solutions were some of the most prominent innovations demonstrated at Finovate.

One of the ways to increase mobile banking and mobile payments acceptance is to make the digital authentication process simple and secure.

Pitches don’t sell products — emotional connections do. Here's how to win the hearts of today's banking consumers with effective storytelling.

Banks and credit unions need to determine if wearable banking is a channel that should be supported in the near term.

Financial marketers must give today's digitally-savvy consumers instant access to the online tools and info they need, or risk losing them.

How should banks and credit unions respond to the newest innovations from Apple, such as the latest iPhone?

Retail financial institutions must leverage their data and digital technologies to optimize the experience across channels and devices.

Here's how to get more people filling out forms on banking websites — particularly more online account and loan applications.