Bank’s Hide-and-Seek Social Scavenger Hunt Drives Brand Awareness
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever see.
Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.
Students from the University of Miami will spend the next six months reverse-mentoring senior Citi execs on social media and digital tech.
This event features how-to sessions from the sharpest minds in the retail banking space today. Here’s your chance to get in on the action early.
The difference between product-centric banks and one that is client-centric? Sales process. But investments in frontline staff are lacking.
A critique of over a dozen creative ideas and marketing projects from banks and credit unions around the world.
Every credit union's financial marketing team has misconceptions about the industry — here are the top five holding them back.
Do sales goals pervert banks’ promise to “put customers first?” Can banks really align their priorities with consumers’ best interests?
A tiny Texas CU offers 'concierge banking" to members and non-members alike. Could this be the answer to the branch-building dilemma?
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
Executive managers running retail banks need to avoid these leadership mistakes that could bring their entire company crashing to the ground.
Bank of America launches interactive teller machines that link customers to real tellers with live video chats.
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
An ATM in Spain dispenses free cash to folks under the condition that they do something generous with it. Who was behind the stunt?
This annual scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
Curious to see how banks have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
There are some bank brands that consistently pop on our radar. Whenever you hear their names, you should pay attention.
This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
Read More about The New AI: A Banker’s Guide to Automation Intelligence