Top 10 Retail Banking Trends and Predictions for 2014
A comprehensive forecast compiled from more than 60 global financial services leaders and industry analysts.
Search Results: crowdsourcing
Bank’s Redesigned Website Includes Crowdsourced Community Support Forum
The new website has a customer support section that will be built in part by consumers who will ask and answer their own questions.
11 Tips For Building A World-Class Brand Identity
The Financial Brand reveals 11 proven brand-building principles examining visual identities launched by 8 different banks and credit unions.
Engineering The Right Branch Experience
Instead of trying to craft some failed "retail" strategy with "stores," hear what branch expert David Cavell thinks banks should do instead.
5 Lessons From First Direct’s ‘Pictures of Happiness’ Facebook Promo
This clever, two-phase promotion that crowdsources photos for future ad campaigns offers five lessons for financial marketers.
Barclaycard Introduces First Crowdsourced Social Media Credit Card
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a series of ads mocking competitors’ lack of local knowledge.
Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services
‘The Lab’ is a social media platform seeking critique and commentary on First Direct Bank's latest innovations, ideas and developments.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
Millennials Design a Bank Branch for Themselves
DBS got 80 entries in its “I-Designed-A-Branch” Gen-Y crowdsourcing contest. See the winners.
Credit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Got a Question? Ask Bill
If a customer at South Valley Bank & Trust have a question, they can 'ask Bill' as a part of the bank's new marketing campaign.
DBS Bank to Crowdsource Millennial Branch Concepts
DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and their lifestyle. DBS not only claims its contest is one-of-a-kind, its future “youth branch” will be the first in Singapore designed specifically to meet the […]
Capitec Pays $5,000 Bounty for Crowdsourced Ad
Capitec posted a creative brief, asking for banner ad ideas that celebrated the honor. The prize? $5,000. The deadline? Seven days.