Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
Bank Culture
Articles about bank culture, including HR topics like leadership, mission statements, vision statements, core values, employees, recruitment, and training.
Latest Spotlight Article:
AI is Set to Shake Up Banks' Employee Ranks – But Maybe Not How You Think
AI is changing banking. But even amid the hype, what the technology means for employees remains to be seen.
Popular Articles within Bank Culture:
Got Money to Lend? Tell the World and Get Free Press
No one else in the financial industry can make a loan. So, if your institution has change to spare, tell the world and people will come.
Putting The Good Press about Credit Unions to Work
All the love for credit unions may not last forever, but credit unions should take advantage of the good press while it lasts.
BofA’s “How Long Can You Touch It” promo
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
Giveaway $10, Get Big PR Splash
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Your Guide to Meltdown Terminology
Here's a handy glossary to help every bank and credit union translate the news media's coverage of the economic meltdown.
As if credit unions need another reminder…
The good press might not last forever for credit unions — it's critical they take advantage of the all the love.
The Five S’s: Safe, Strong, Stable, Secure, Sound
So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy.
Notably Quotable: The Media Falls in Love with Credit Unions
Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to switch.
For Credit Unions, the Problems Start at Home… Or Maybe Not?
It sounds like employees of credit unions have a lot of pride in where they work, and know more about "credit unions" than we may assume.
Mission, Vision, Values… And The Missing Piece
Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's brand.
Banks That Are “Too Big To Fail?”
Do some banks deserve a bailout simply because they are 'too big to fall'? Industry experts are asking, but there isn't a clear answer.
Credit Union Gives Fleet of Cars to Staff
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees, wrapped from bumper to bumper with credit union graphics.
Bank Runs “Trust Us” Ad One Day, Fails the Next
Marketing can't ever create a sense of trust. As with all our relationships, trust is something earned — usually over time.
The Top 50 Most Distinctive Credit Union Names
Most credit unions in the banking industry have perfunctory names. These 50 credit unions earned a spot on the 'creative branding list'.
NASCAR Banking: Bank of America’s Latest Marketing Campaign
Affinity products are great to engage people with a financial brand and counteract the dull image associated with the average bank.
Judge Orders Trademark Infringer To Use ‘Negative Keywords’
A little due diligence and a quick search at the USPTO would have saved Orion Residential Finance a lot of pain and a truckload of money.
Belvidere Bank Adopts Sister’s ‘Alpine’ Name
After a 100-year history with three acquisitions and two previous name changes, two Illiniois banks will now bear only one name: 'Alpine.'
Bank Changes Names To Reinforce Its Category Leadership
This is a smart move on Silverton bank’s part. Being the largest player means working even harder to differentiate your brand from others.
Four Points About a National CU Campaign
Branding experts agree on one thing: a national campaign is not a CU branding panacea. Some seem to worry that it could be a complete waste.
St. Charles Borromeo FCU becomes ‘Unity Catholic’
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.