How banks can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.
People need help becoming financially savvy. That's where content marketing fits in. Credit unions need to educate, but banks need to sell.
Bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
New social media regulations are here, and you need a strategy. Don't panic, and don't throw something together at the last minute.
When customers haven't paid for banking services for years, it may seem hard to believe but there are some things they are willing to pay for.
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.
ADA accessibility litigation is on the rise against financial institutions and other companies. Is your bank or credit union website at risk?
Most banks aren't thrilled with how online account and loan apps perform. Increase deposit and lending volumes using these 10 practical tips.
Some say that nothing replaces face-to-face relationships. That may have been true in the past, that's not going to be the case tomorrow.
Online banking expert Tim Bunch tells retail banks the right ways to manage the cycle of change required in this critical channel.
What's Ally Bank doing right with their savings account email promotion? Two marketing experts break down Ally's email.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
Should banks and credit unions be building fun and engaging mobile apps that go beyond basic banking functions? Or should they just stick to what they know?
Five major forces should shape the delivery of checking accounts in the next year. Are financial marketers ready to face the new landscape?
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 CU will forgive members’ new auto loans.
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
This case study dissects a Chase direct mail piece, from the offer to design. Want to hide your long disclosures? Try this cool coupon trick.
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
By 2020, 1 in 5 consumers will be Hispanic. Are bank marketers ready? Marketing expert Fabian Yepez discusses the challenges.
Episode one of this multi-part series says you shouldn't view online and branches as separate channels. Online is really your biggest branch.
Credit cards are swiftly becoming the preferred plastic to promote. Here are five things financial marketers should keep in mind.
PSCU’s sixth annual Eye on Payments study reveals shifts in consumer payments preferences and behaviors.