5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
Articles by Guest Contributor
Consumers Freaking Out Financially: How Bank Marketers Must Respond
Attitudes toward debt and in-person banking have sharply altered. Bank and credit unions marketers need to factor this into their messaging.
Why Community Financial Institutions Must Tap Into Platforms’ Power
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop growing.
How Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs.
Financial Marketers Can’t Be Social Media Holdouts Any Longer
You may not want to tweet or share, but the public will discuss your financial brand anyway. Institutions must learn to navigate social.
How AI Can Help Financial Institutions Rescue At-Risk Consumers
'COVIDnomics' expose more people to predatory lenders. With artificial intelligence traditional lenders can counter with advice and credit.
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
How to Avoid Sagging Satisfaction Scores As People Bank More Digitally
Banks and credit unions shouldn't focus solely on creating a better mobile experience, but build a holistic relationship based on trust.
Will Bankers Ever Go Back to the Office Again?
Working from home has tremendous appeal to many of those working in the banking industry. But are financial institutions ready for this?
When Bankers Video Conference from Home, Who Else Watches?
With many banking employees still working from home, video meetings are the norm. But bad tech or employees' workarounds may cause leaks.
21 Tips to Help Bank Sales Teams Working From Home
In the work-from-home reality, banks and credit unions that help employees understand what to do, and not do, will succeed in a video world.
Banks Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Five Ways Financial Institutions Drive People Out the Door
No institution can escape trouble – how they handle it is key. Among the toughest issues: discrimination, data breaches, money laundering.
4 Ways to Differentiate Your Banking App and Drive Acquisitions
It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results.
How Financial Marketers Can Overcome Branding Black Eyes
The long history of mergers among financial institutions is just one place where uncomfortable history may lurk.
Challenger Bank Strategies for Banks and Credit Unions
Taking a page from challengers' playbooks can help traditional institutions avoid the 'commodity' product trap and spur customer acquisition.
4 Essentials to Improve Bank & Credit Union CX Before Investing in Tech
Digital transformation is not solely a technology challenge. Retail bankers must first address the fundamentals, including journey mapping.
How Smaller Banks Can Grab Credit Card Business Back from Megabanks
Don't stand in the shadows of major card issuers' highly promoted programs. The COVID-19 recession has upped receptivity to fresh offerings.
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.
Now Hiring: Banks & Credit Unions Need Digital Transformation Architects
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement.
How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now.
Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key.
