Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why)
Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.
Financial marketers, under pressure to keep costs low, often end up with misleading results. Here are four research mistakes to avoid.
'We need to do AI' is not a plan. Artificial intelligence can be critical to solving banking challenges, but they must be clear first.
Technology is behind many, but not all, of the trends. Some represent serious operational challenges, others big revenue opportunities.
Hands down, speed is the biggest competitive advantage a bank or credit union can have. Here's why, and what it takes to dial it up.
Common wisdom says strict budgeting pays off … yet it often doesn't. But taking a page from behavioral science can turn spenders into savers.
Some experts believe being innovative is more critical than the customer experience. Both pro and con arguments provide key insights into banking's future.
Greater acceptance of digital commercial lending processes has arrived as both financial institution lenders and prospects see the benefits.
Potentially the answer to the controversy swirling around payday lenders and overdrafts, can this nascent product be regulated appropriately?
Too many financial institutions fly blind when they try to improve the digital experience. Focused research produces key insights.
Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.
When quick-service restaurants build their own mobile apps to avoid food delivery apps' fees, errors enable fraud or trigger false declines.
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
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Most banks and credit unions approach innovation by product or channel, leaving them struggling to keep pace with digital banking leaders.
No retail banking player can ignore BNPL. But five realities – impacting both consumers and institutions – could determine your involvement.
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
The trick will be expanding the universe of people who can qualify for loans. Doing so demands rethinking what makes someone creditworthy.
Faster payments effort, accelerated to 2023, will upend the economics and competitive balance of an essential part of the banking business.
Improving service to consumers through digitization has gone beyond table stakes. Without it, don't even enter the casino.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Banks and credit unions no longer have a cushion of time to meet competitive challenges. Clear strategies and definite actions are needed.
A more dynamic era driven by customer preferences and technology is bringing the card business up to speed.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th