BofA Wades Into High Net Worth Battle with New Rewards and Card Offers
The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.
Articles by Bryan Yurcan
The Future of Conversational AI in Banking
Chatbots, with some exceptions, still don't have widespread utility. But the trend points to greater integration of AI in people's lives.
Why Capital One’s Move Won’t Be the Death of Overdraft Fees
The bank is the biggest so far to nix the fees. The action has emboldened legislators and regulators to try and abolish OD fees altogether.
Top Five Customer Experience Trends in Banking for 2022
Many banks falsely think 'good service' and good customer experience are the same thing. CX goes far beyond that.
Headed for the Metaverse: Banks’ Use of Virtual Reality Is on the Rise
Financial institutions have only begun to scratch the surface of how VR and AR may be used for customer interaction as well as staff training.
The Secrets to Serving the Unbanked Profitably
Digital isn't the only solution to serving the unbanked. One key is to not treat this challenging 'segment' as a segment at all.
Plaid’s Payment Invasion Could Radically Alter Card-Based Transactions
The data aggregator launched an accounts-based payments ecosystem with the potential to sharply impact both bank revenues and card networks.
BofA Crushing It with Financial Wellness App (Here’s Why)
The megabank succeeded where others failed by creating a channel-agnostic 'engagement platform' that Millennials and Gen Z love.
Three Key Trends Dominating the Auto Lending Landscape
Auto finance is dramatically changing. Here's what banks and credit unions need to know to stay competitive in this vital market.
Big New Entrants Turn Buy Now, Pay Later Wave Into a Tsunami
Mastercard's entry into the BNPL fray, following Square, Goldman and others, could alter the dynamics of what has been a fintech playground.
Both Banks & Fintechs Blow It With Financial Wellness… What’s Wrong?
Many financial institutions fail in an area of rising importance to consumers. The key is to move from budgeting tools to contextual advice.
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
3 Keys to the Future of Banking: Partnerships, Openness & Advice
Small and midsize financial institutions need to embrace “conscious banking” – becoming more like trusted advisors and less product-focused.
Credit Cards Still Rule, But Face an Existential Threat From BNPL
Buy now, pay later isn't merely a Covid-related trend. Consumers who adopted it during the pandemic say they are likely to continue using it.
Why Are So Many Credit Unions Buying Banks?
Cross-industry acquisitions, once rare, have shot up under the pressure to grow. Policy issues threaten to quash the trend.
Does a New Neobank for Musicians Herald a Micro-Niche Trend?
Nerve, a mobile banking app started by two fintech marketing veterans, aims to help musicians deal with their unique financial needs.
Satisfaction With Credit Cards Plummets: What’s Going On?
Nearly all issuers saw declines for the first time in years. The pandemic revealed several weak spots relating to service, terms and rewards.
Banks’ Poor Use of Data Drives Business Customers to Fintechs
Despite progress in analytics, data-driven decision-making lags, especially with SMB customers, making them susceptible to poaching.
Debit Cards Dethrone Credit Cards (And Why That’s Likely to Stick)
Total debit card spending passed that of credit cards for the first time in 2020. The pandemic was a big reason, but not the only one.
This Fintech Lender Has Big Plans to Be More Than ‘Just a Bank’
Brex aims to build a vast customer base of small-to-midsize businesses, which it says are underserved by traditional institutions.
Financial Marketers Are Failing to Curb Customer Defections
Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
Why Banks & Credit Unions Should Pounce on the ‘Payday Revolution’
Fintechs came up with the popular 'early access to pay' feature. Now 'on-demand' pay kicks it up another notch, and banks are joining in.
