A Bank Marketer’s Guide to Hacking the Human Brain
To craft more effective marketing messages, banks and credit unions should tap into the ‘default decisions’ that all humans make.
Articles by Bryan Yurcan
What Banks Can Learn from MetaBank’s Unusual Rebrand
BaaS leader MetaBank recently rebranded itself as Pathward Financial following the sale of its name to Facebook's parent Meta Platforms.
Digging Into KeyBank’s Conversational AI Strategy
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
The Big Potential of Banking Apps for Kids: Attract the Parents
More fintechs than banks offer mobile apps for children. The apps create long-term loyalty and strengthen the brand to the whole family.
Durbin 2.0 Threat: Banks & Credit Unions Brace for Significant Impact
Banks relying on interchange fees to fund credit card rewards programs face difficult budgetary decisions if the Durbin bill passes.
How Card Issuers Can Stay Top of Wallet Amid Fierce Competition
With a billion credit cards in use in the U.S., and BNPL gaining fast, primary card status is tougher to achieve (and more vital) than ever.
How Community Banks Can Use AI to Improve Sales and Marketing
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
What the Data-Driven Bank of the Future Looks Like
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
Why Banks Need Real-Time Loan Data to Survive a ‘Credit Recession’
In an economic downturn, better loan decisioning is crucial — both to reduce risks, and to meet customer expectations for fast approvals.
Capitalizing on the ‘Pay with Points’ Credit Card Rewards Trend
Credit card reward points, historically limited to specific purchases, are becoming a type of currency, a trend that could boost card usage.
Credit Card Rewards Would Be Collateral Damage in ‘Durbin 2.0’ Bill
The Durbin Amendment is blamed for the near elimination of debit card rewards. A new Durbin bill could do the same for credit card rewards.
Dave’s CMO Breaks Down the Neobank’s Digital Marketing Strategy
The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
Which Neobanks Will Survive In the Future?
A sharp funding pullback threatens the existence of even well-known neobanks. Here's what a shakeout could mean for traditional banks.
Banks’ Digital Transformation Pace Is Too Slow for Consumers
People increasingly demand excellent digital experiences from all businesses, but many banks have fallen behind with their digital CX.
Four Essential Tech Trends Changing Banking in The Year Ahead
Banks need to be looking at cutting-edge AI that anticipates customer needs, robotic branch assistants and prepare for metaverse banking.
What Klarna’s Cratering Valuation Means for BNPL’s Future
Buy now, pay later was a wave that never crested, until now. Market saturation, regulation and a possible recession are dragging it down.
How to Improve Data-Driven Personalization in Banking
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
Consumers Expect Financial Advice: Banks Are Falling Short
If advice is the cornerstone of retail banking's future, there's a problem. New data finds consumers are not impressed with big U.S. banks.
How Banks Can Shed Light on the ‘Black Box’ of AI Decision-Making
The competitive pressure for banks to increase use of AI is running smack into growing pushback over model bias. 'Explainable AI' can help.
Chatbots’ Future in Banking: Supporting Employees And Improving CX
More nuanced now, thanks to AI advances, chatbots increasingly work in concert with humans to serve customers and even train employees.
Surging Digital Wallet Use Threatens Traditional Credit Card Market
With consumers using digital wallets at a much higher rate, it's critical for banks and other card issuers to remain 'top of wallet.'
