To craft more effective marketing messages, banks and credit unions should tap into the ‘default decisions’ that all humans make.
BaaS leader MetaBank recently rebranded itself as Pathward Financial following the sale of its name to Facebook's parent Meta Platforms.
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
More fintechs than banks offer mobile apps for children. The apps create long-term loyalty and strengthen the brand to the whole family.
Banks relying on interchange fees to fund credit card rewards programs face difficult budgetary decisions if the Durbin bill passes.
With a billion credit cards in use in the U.S., and BNPL gaining fast, primary card status is tougher to achieve (and more vital) than ever.
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
In an economic downturn, better loan decisioning is crucial — both to reduce risks, and to meet customer expectations for fast approvals.
Credit card reward points, historically limited to specific purchases, are becoming a type of currency, a trend that could boost card usage.
The Durbin Amendment is blamed for the near elimination of debit card rewards. A new Durbin bill could do the same for credit card rewards.
The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
A sharp funding pullback threatens the existence of even well-known neobanks. Here's what a shakeout could mean for traditional banks.
People increasingly demand excellent digital experiences from all businesses, but many banks have fallen behind with their digital CX.
Banks need to be looking at cutting-edge AI that anticipates customer needs, robotic branch assistants and prepare for metaverse banking.
Buy now, pay later was a wave that never crested, until now. Market saturation, regulation and a possible recession are dragging it down.
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
If advice is the cornerstone of retail banking's future, there's a problem. New data finds consumers are not impressed with big U.S. banks.
The competitive pressure for banks to increase use of AI is running smack into growing pushback over model bias. 'Explainable AI' can help.
More nuanced now, thanks to AI advances, chatbots increasingly work in concert with humans to serve customers and even train employees.
With consumers using digital wallets at a much higher rate, it's critical for banks and other card issuers to remain 'top of wallet.'