How Banks Should Fix Their Poor Digital Onboarding Experience
Friction leads to high abandonment. One way banks and credit unions can improve digital onboarding is to streamline the experience.
Articles by Bryan Yurcan
Banks Tap Fintech Partners to Address Embedded Banking Threat
Formerly foes, fintechs now can be a lifeline through partnerships that enable banks to deliver banking-as-a-service and embedded finance.
Solving the Marketing & Sales Attribution Dilemma in Banking
Multiple banking channels make attribution even more of a headache, leading to subpar sales and conflicts. Here's how to calm things down.
Banks Can Look to Partnerships, Niche Markets to Succeed in BNPL
To avoid ceding the fast-growing buy now, pay later market to a few aggressive fintechs, banks should focus on partnering and niche markets.
Neobanks’ Growth Comes at a Cost: What it Means for Traditional Banks
The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional banks.
How Banks Can Use Prepaid Technology to Innovate Like Fintechs
Banks often regard prepaid cards as high risk/low reward. In fact, prepaid technology is now being used to create digital products quickly.
AI in Banking: Top Priorities for 2022 (And Beyond)
Tapping AI's banking potential has barely begun, but its impact on CX, operational efficiencies, and lending will be profound.
Bank Marketing Salary Trends for 2022
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key benchmarks.
The Future of Capital One: CEO Richard Fairbank’s Strategy
28 years ago, Richard Fairbank founded Capital One. What's his strategic plan now? Buy Now, Pay Later, banking as a service, and mergers.
Leveraging QR Codes for Mobile Marketing & Payments in Banking
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate payments.
Is Voice-Based Digital Banking Finally Catching On?
Voice banking didn't live up to the early pre-pandemic hype, but interest in using the voice banking channel is rising, especially in cars.
Digital UX Key for Banks to Win Back Small Businesses from Fintechs
Banks must address gaps in digital capability to retain small business customers. Innovative features and ease of use are both essential.
Fintech Funding Boom Spurs Bank Fears and Tech Spending
Money poured into fintechs through 2021, prompting banks to respond with investments in both R&D and directly in fintechs themselves.
5 Pivotal Marketing Trends in Banking for 2022
Out of dozens of issues for financial marketers to focus on, a handful will shape marketing strategies this year and beyond.
How One Traditional Bank Became Powerhouse in Banking as a Service
Banks looking to capitalize on the booming banking-as-a-service business can study the strategy of MetaBank, a top fintech partner bank.
What Apple’s New iPhone Contactless Payments Assault Means
By turning its mobile phones into payment terminals the iconic tech company may have grand designs of challenging Visa and Mastercard.
Can Banks Snatch Up BNPL Companies in an Overcrowded Marketplace?
Square's pickup of Afterpay may accelerate consolidation in the BNPL market, providing a great opportunity for traditional institutions.
What’s Next for Goldman’s Marcus Banking Strategy?
Co-branded GM card, with unique e-commerce potential, is latest foray into banking. Meanwhile, the industry awaits launch of Marcus checking.
Top Trends Transforming Business Banking in 2022 and Beyond
Fintechs are making deep inroads in the small business banking market, including lending, forcing banks to up their game.
Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t)
A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it.
Just How ‘Open’ Will Banking Become in 2022?
The financial institutions that will win in an open banking environment are already planning now and overhauling legacy IT infrastructure.
Why (and How) a Community Bank Cultivates Crypto & Cannabis Clients
A small Florida bank seeks to fill a niche by serving riskier businesses — nationally — that other financial institutions shy away from.
