Articles by Bryan Yurcan- The Financial Brand

Traditional strengths still count, yet the ability to innovate and adapt are key. Asset size does play a role, bankers and others note.

Mobile bank will 'supercharge' its successful organic marketing with more traditional methods building on a message of 'radical transparency.'

Here are the digital players with a huge impact on key market segments in financial services — both established players and up-and-comers.

The company that began as an 'anti-bank' student loan refinancer wants to be the center of people's financial lives (and may soon be a bank).

Even though the change is limited, and credit scores are regarded as flawed, many believe moving entirely away from them is misguided.

The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator.

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

These data-driven AI technologies can help banks and credit unions pursue real digital transformation and generate more revenue.