How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.. Read More
Data Analytics
Big Tech Firms Push Further Into Banking With New ‘Super Apps’
Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Already Drowning in Data, Financial Marketers Ask for More
Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be. Read More
Fintech Firms Now Using Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern technology to gain scale and brand awareness to be considered formidable. Read More
How Banks and Credit Unions Can Grow Deposits with AI
Artificial intelligence has given fintechs and big banks an edge in the deposit fight. Community institutions now have a chance to catch. Read More
Financial Marketers Must Rethink How They Gather Consumer Feedback
Simply asking if consumers are happy or sad with your bank or credit union may yield more improvement than sending a massive. Read More
The Bank of the Future Will Have Data Vaults and Money Vaults
The role of banks in the future will be as secure contextual data repositories in an open banking. Read More
AI Advantages in Banking Grow, Adding Pressure for Broad Adoption
Artificial intelligence is critical to digital banking transformation, improving innovation and delivering proactive contextual. Read More
Data and AI Power the Future of Customer Engagement in Financial Services
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and. Read More
Using Data to Drive Banking Innovation Demands Strategic Reboot
Three key adjustments can help banks and credit unions forge better links with data analytics experts to refine data 'oil' into rocket. Read More
The Power of CX in Determining Primary Financial Institution Status
Delivering a superior experience in all channels is tough, but essential if banking providers want to be consumers' first. Read More
How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question. Read More
5 Tips For Financial Marketers to Tap AI’s Personalization Potential
Financial marketers must leverage new technologies that enable personalized interactions and offers — in real time, and in any. Read More
Data Analytics Pitfalls Banks and Credit Unions Must Avoid
Financial marketers face a perfect storm of oceans of data, a slew of new tools and high consumer expectations. Here's how to stay. Read More
Top 10 Retail Banking Trends and Predictions For 2019
Banking trends and outlooks for 2019 from leaders and influencers in financial services, as well as financial institutions from around the. Read More
How Two Banks Are Chasing The AI Dream
To tap the exciting potential artificial intelligence affords, financial marketers must learn from the early success of. Read More
Data is Powerful, But Not Banking’s ‘Silver Bullet’
Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer. Read More
AI Could Destroy Traditional Banking As We Know It
Artificial intelligence (AI) may create a banking industry where scale and agility win at the expense of the traditional mid-sized players.. Read More
The Psychology of Personalization In Banking
To build a strong individual experience, it is important to understand the psychology of. Read More