How Intent Signaling Lets Financial Marketers Make Full Use of Data
Using intent-based marketing improves the ability of banks and credit unions to make relevant offers in real time to likely prospects.. Read More
Article Archive: Data Analytics
Internal Data Unlocks Improved Consumer Banking Experiences
First-party internal data can help banks and credit unions differentiate their brands and multiply their. Read More
How Consumers Prioritized Debt Payments During The Pandemic
TransUnion data reveals mortgages were paid first, in part to preserve not only a place to live, but a place to. Read More
4 Data Analytics Tips Help Financial Institutions Match Consumer Needs
Practical digital marketing suggestions that will assist vulnerable consumers to regain their footing, and others to receive relevant. Read More
The Evolution of Banking: 2021 and Beyond
The primary financial institution of the future will provide more than financial services, becoming ubiquitous and embedded in consumers'. Read More
The State of Customer Data Management in Banking
The use of data and insights must extend beyond marketing communication, supporting business decisions and customer. Read More
How to Build a Data Culture that Supports Digital Banking Transformation
Competing with data and analytics requires financial institutions to build a data-driven culture with top leadership. Read More
The Future of Customer Experience in Banking is Personalized
Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand.. Read More
4 Tech Trends That Will Massively Transform Banking in 2021
AI, cloud and other technologies are nearing 'exponential change,' says IBM's consulting lead. The stakes are high for financial. Read More
3 Simple Truths to Maximize Your Financial Institution’s Data
Banks and credit unions have piles of data about people's spending and life events, but often it's not actionable. Here's how to change. Read More
Lack of Digital Maturity Threatens Survival of Banks Worldwide
The growing gap in digital capabilities between community institutions and big banks could spell doom for many if they don't quickly. Read More
3 Ways to Use Data to Build an Impactful Financial Wellness Strategy
Technology enables banks and credit unions to offer consumers proactive, personalized insights to help them deal with financial. Read More
The Rise of the Hybrid Consumer in Banking (And Why It Matters)
The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their. Read More
Banks, Credit Unions Better Buckle Up for These Big Data Trends
Consumers demand relevant and secure use of their data. That puts huge pressure on governance, systems, transparency and skill. Read More
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.. Read More
Lack of Personalization Puts Banks at Odds with Consumer Expectations
Banks and credit unions desperately need stronger personalization models that create unique experiences and differentiate their. Read More
People Use Bank Accounts Differently Now: How Marketers Must Adapt
With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even. Read More
3 Resolutions for Digital Banking Success in 2021
As banking executives define their 2021 goals, they must commit to simplifying the digital experience, leveraging data and honing human. Read More
Data and AI Will Drive Banking’s Autonomous Future
With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only. Read More
Banking Providers Still Aren’t Ready for Big Data
Data maturity can be competitive differentiator in banking, where quality data and analytics improve business results and customer experiences.. Read More
Does Being a ‘Primary Financial Institution’ Mean What It Used To?
A few megabanks dominate PFI status and fintechs and challengers are in ankle-deep. For Gen Z, however, 'primary bank' may not even. Read More
Better Service in Banking Begins with Deeper Data Analytics
Essential curiosity lies at the root of gathering data that helps banks and credit unions develop strong prospects and personalize service for. Read More