Data Analytics Archive
The Psychology of Personalization in Banking
To build a strong individual experience, it is important to understand the psychology of personalization.
Cognitive Banking Requires Culture of Imagination, Not Incremental Steps
At the core of the future of banking is the ability to collect and analyze data while deploying personalized solutions that improve the consumer experience.
4 Critical Considerations For Implementing AI in the Banking Industry
The best AI solution is one that fits the available skills of the banking organization and solves the highest-priority challenges for the business.
Four Ways to Beat Digital-Only Lenders at Their Own Game
Traditional banking providers can either surrender to online lenders, or they can take the fight back with a combination of new tools and techniques.
Turning Data Into Dollars at TD Ameritrade, USAA
Many financial institutions ignore a rich vein of data: the conversations consumers have with the call center. Here's how short calls can lead to big ideas.
Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’
Banking providers that deliver timely, relevant and personalized messages will build loyalty and enjoy stronger revenue growth.
Data Speaks Volumes, But Are Financial Marketers Listening?
Consumers' banking data is screaming with clues about what they need, but careless banks and credit unions aren't capable of hearing these powerful cross-selling stories.
PFM 2.0: Reigniting The Personal Financial Management Revolution in Banking
Thanks to the power of data analytics and AI, banking providers should be able to leverage personal financial management tools in new ways.
How to Build a Data Strategy That Yields Big Insights and Maximizes ROI
Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest ROI.
Financial Marketers Must Tap Data to Build Digital Cross-Selling Engines
Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.
Banking Execs Must Get Hands Dirty to Dig Up Data-Driven ‘Gold’
Experts in the banking industry say there won't be any data analytics 'gold rush' if senior leaders don't roll up their sleeves and do the dirty work.
How Chime Bank Is Using AI to Drive Growth and Open More Accounts
Here's how one digital bank is using predictive personalization on its website to open 79% more new accounts in just ten weeks.
2018 State of Financial Marketing: Adoption of Martech Solutions Remains Anemic
The use of digital marketing technology tools remains low in the banking industry, impacting marketing effectiveness and customer experience.
The Four Ps of Data-Centric Organizations: People, Platforms, Processes and Partners
Here are the four pillars financial marketers must use to rebuild their organization entirely around data analytics and data management.
The Art and Science of Data Analytics in Financial Services
Data analytics isn't just about statistical correlations. It's about teasing out real insight that can be used to personalize everything from products to communications.
Artificial Intelligence and The Banking Industry’s $1 Trillion Opportunity
If artificial intelligence lives up to its potential — and consumers become more comfortable with it — financial institutions could add over $1 trillion to their balance sheets.
Why Financial Marketers Should Care About Open Banking
Traditional financial services will be impacted by new competitors, more data availability, and greater consumer expectations in the era of open banking.
Success With AI in Banking Hinges on the Human Factor
In the future, humans and machines will work together. But banking providers first need to retrain and restaff their workforce before the benefits of AI can be realized.
Reinventing Loyalty in Financial Services: The Personal Pleasure Principle
The concept of loyalty is changing, thanks to data analytics that help banking providers personalize services, increase engagement and reward loyalty.
Reality Check: Can The Banking Industry Make AI Pay Off?
Here’s why banks and credit unions may need to rethink their AI strategies and machine learning initiatives. Or put them on hold entirely.
