Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
As a safety quest intersects Fed rate cuts, financial institutions must protect and grow share. Here's how to compete without overpaying.. Read More
Article Archive: Data Analytics
Fight Over Consumer Data Ownership Pits Banks Against Fintechs
Free-market approaches to 'open banking' in the U.S. dissatisfy everyone and lead to piecemeal solutions. APIs and some cooperation may. Read More
Use Data Analytics to Simplify Financial Marketing Messages
Consumers' attention shrinks as content grows. Banks and credit unions can improve results by simplifying their pitches by personalizing them.. Read More
Beyond Personalization: Three Reasons to Focus on Customer Journeys
By using the data they already possess, banks and credit unions can create the kind of orchestrated customer journey consumers. Read More
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.. Read More
Artificial Intelligence in Banking: More Hype Than Reality
Data-powered tools can greatly enhance customer experience through personalization, but mainly are being used to reduce cost and control. Read More
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it. Read More
Why Fintech Challengers May Not Conquer Banking After All
The catch: Many legacy banks won't win either, says Accenture's bank lead. The new era is all about multilateral partnerships and open data.. Read More
How Data Privacy Can Give Financial Institutions a Marketing Edge
Rising privacy concerns don't have to hinder marketers. Banks and credit unions that take the right approach can build consumer loyalty.. Read More
Big Tech Firms Push Further Into Banking With New ‘Super Apps’
Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API. Read More
Tweetstorm Blasts Goldman Sachs and Apple Card for ‘Sexist’ Algorithm
Accusations of gender discrimination swirl around the algorithm used to set Apple Card credit limits. Are banks facing more data. Read More
Already Drowning in Data, Financial Marketers Ask for More
Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be. Read More
Fintech Firms Now Using Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern technology to gain scale and brand awareness to be considered formidable. Read More
How Banks and Credit Unions Can Grow Deposits with AI
Artificial intelligence has given fintechs and big banks an edge in the deposit fight. Community institutions now have a chance to catch. Read More
Financial Marketers Must Rethink How They Gather Consumer Feedback
Simply asking if consumers are happy or sad with your bank or credit union may yield more improvement than sending a massive. Read More
The Bank of the Future Will Have Data Vaults and Money Vaults
The role of banks in the future will be as secure contextual data repositories in an open banking. Read More
AI Advantages in Banking Grow, Adding Pressure for Broad Adoption
Artificial intelligence is critical to digital banking transformation, improving innovation and delivering proactive contextual. Read More
Data and AI Power the Future of Customer Engagement in Financial Services
Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and. Read More
Using Data to Drive Banking Innovation Demands Strategic Reboot
Three key adjustments can help banks and credit unions forge better links with data analytics experts to refine data 'oil' into rocket. Read More
The Power of CX in Determining Primary Financial Institution Status
Delivering a superior experience in all channels is tough, but essential if banking providers want to be consumers' first. Read More
How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question. Read More
5 Tips For Financial Marketers to Tap AI’s Personalization Potential
Financial marketers must leverage new technologies that enable personalized interactions and offers — in real time, and in any. Read More