Search Results: data analytics

Optimizing the value of physical and digital banking channels requires top-down management support and a channel agnostic perspective.

Financial institutions need a more customer-centric web experience. Personalization and customization are the keys to online UX today.

Here are six critical questions financial institutions need to ask when crafting an online strategy that emphasizes personalization.

In the world of digital banking, myths and half-truths abound – and some of them are impacting the success of online and mobile initiatives.

Leveraging new technologies and big data, banks and credit unions are investing to improve mobile, online and branch consumer experience.

As branch visits decrease, digital comparison tools can become an important part of the selling process for banks and credit unions.

Buying a technology company can speed innovation while improving a bank's or credit union's bottom line.

Interviews with dozens of top bankers from around the world reveal four common myths about gender segmentation in the financial industry.

Here are 10 tips for banks and credit unions to leverage this high-performance marketing medium and get your program up to speed.

Here are four common problems that plague financial institutions websites, with tips to take any financial website from 'LAME' to fame.

Consumer loyalty and trust with financial institutions can be built by leveraging big data for personalized value-added engagement.

The banking industry is moving from a cost containment to revenue enhancement model, with a focus on an improved customer experience.

Successful financial institutions must break down channel and screen boundaries to deliver an improved multichannel marketing experience.

Financial institutions must take advantage of the functionality of the smartphone to provide the mobile banking features Millennials crave.

It takes repetition for consumers to remember — and believe — your marketing messages. One ad here and there isn't going to cut it.

Consumers shop for financial institutions differently than in the past. Understanding the new path-to-purchase is the key to success.

Want to increase your financial institution's satisfaction scores? This study shows that mobile banking makes consumers happier.

The Forum is the banking industry's premier annual event — the one conference you don't want to miss. Check out the agenda now.

Here are some of the most common sins banks and credit unions commit when building a strategic marketing plan. How many are you guilty of?

Buzz Points, a loyalty program rewarding consumers for shopping with their debit card, can generate up to $96 per cardholder annually.

While the demand for standalone PFM never materialized, digital money management with real-time insights is finally about to take off.

The concept of 'bring your own device' (BYOD) is new to banking but is in response to new technology and expectations of digital consumers.