Search Results: data analytics

The mobile moments of opportunity come from providing capabilities that go beyond simply digitizing the existing set of capabilities.

If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.

Using these performance-based metrics will help banks and credit unions determine the viability of keeping branches open.

Banks and credit unions need to understand the customer purchase journey to improve marketing effectiveness and the customer experience.

The digital experience offered by most banks and credit unions is shamefully inconsistent with their physical branches.

Implementing interactive technology in your branches requires careful strategy and execution. Here are some key points to consider.

Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.

As consumers open more accounts online or with a mobile device, banks and credit unions should use these digital benchmarks for success.

It takes the right tech, the right messaging and the right UX to create a banking website that satisfies today's demanding consumers.

The new Online Banking Report on Mobile Account Opening provides excellent guidance for organizations building a mobile-first model.

This survey of small businesses should remind you there is more to the mobile banking space than just the consumer market.

It's essential your online properties work seamlessly across all channels — smartphones, tablets and desktops. What's the best strategy?

When overhauling your site, web data is the first place to look when identifying solid opportunities for improvement.

We throw around terms like logic, emotion, and rational too loosely in marketing. Don't always buy into the conventional wisdom.

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

Banks and credit unions can improve cross-selling and customer service by adding iBeacon technology to their branches.

Banks and credit unions must become the center of their customers' lives connecting with merchants and partners to be their 'Everyday Bank'.

The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.

While global retail bankers agree on the strategic priorities for the future they find themselves unprepared to address these priorities.

FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.

Here's what 40 bank and credit union marketing executives said was the biggest challenge they faced in 2014 — verbatim.

We asked 12 bank and credit union experts a simple one-word question: "Branches?" The range of answers reflects division across the industry.