Cool Tech: Mobile Banking With Siri-Like Voice Commands
USAA will be among the first banks in the world to start toying with speech recognition software on mobile devices.
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Kiwibank’s iPhone App Puts A Service Rep In Everyone’s Pocket
Customers can press a button on their iPhones to get support from an "online relationship manager", human service for mobile bankers, 24/7.
Differentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable, making the battle cry ‘Differentiate or Die’ more relevant than ever for banks.
The Piggy Bank Origin Story: An Accidental Invention
Ever wonder why kids stuff money into little pink ceramic pigs? It has nothing to do with the farm animal, and everything to do with ancient clay and rhetoric.
10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop on our radar. Whenever you hear their names, you should pay attention.
Evolving for the Future: Repositioning and Repackaging a Bank Brand
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
6 Tips for Building a Brand Culture and Improving Internal Communications
It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
Mango Makes a Fresh Brand for the Unbanked
Check out this scrappy Austin startup with a cool name and a snazzy retail store. It doesn't look anything like a check-cashing bunker.
Defending BofA’s Embattled Brand
Bank of America is falling in media headlines, but is the battering of the bank's battered fair? What steps does BofA need to take next?
TD Releases Free App for iPhone, iPod Touch
Mobile banking is on the rise and, to make sure customers have the mobile banking tools they need, TD is jumping on the bandwagon.
The Very Mobile Future of Banking
Take a look at these videos and interactive demos and you’ll swear the future of banking hinges on the marriage of two ideas: “mobile” + “touchscreens.” Commonwealth Bank – 2013 Vision Commonwealth Bank, based in Australia, sees the near future of banking built around interactive touchscreen technologies like Microsoft’s Surface and Apple’s iPad. The Aussie […]
Datahead: Facts on TV and Online Financial Ads
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]