Search Results: apple pay

UBS On Apple Pay: Drinking The Merchant Kool-Aid

UBS recently published a report titled The Empire Strikes Back: Retailers and Banks to Join Forces as Alternative to Apple Pay in 2015. The report is so full of misguided misconceptions that, normally, I’d be inclined to think “Where did they come up with this stuff?” But in this case, I know where they came […]

Apple Pay’s Critical Success Metric

There are two moments from the recent iPhone 6 announcement that have stuck with me. The first is when Tim Cook is announcing Apple Pay and shows the video of how payments are done today. A woman opens her pocketbook, fumbles for a second or two to find her purse, pulls out her credit card, […]