Search Results: data analytics

Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake

Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.

Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies

Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.

Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center

With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?

Fintech Vendors Must Stop Giving Small Institutions Short Shrift on AI Tech

Artificial intelligence can be an equalizer for financial institutions, but small banks and credit unions need better access to it.

To Capitalize on Home Equity Opportunity, Go Beyond Credit Scores

Credit score ‘inflation’ has made some people seem like better risks than they are. Yet home equity promises loan growth.

Which Emerging Bank Technology Should You Consider? And Which Might Never Pay Off?

Forrester reviews low-code/no-code tech, natural language processing, the metaverse and Web3 as investments — but warns not to skip an essential step.

BMO’s Digital Banking Goals: Solve Customer Problems and Generate Revenue

BMO Financial talks about its use of artificial intelligence, its activity on the gaming platform Twitch and more.

How Virtual Assistants Take Mobile Banking Apps to the Next Level

Why bother typing when artificial intelligence will help you navigate your mobile banking app? Though few banks offer this, more will soon.

Digital Marketing Is Still Falling Short, But How to Do Better Is Clear

What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.

Pros & Cons of ChatGPT and Other ‘Generative AI’ for Marketers

Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)

Use of .bank Domain on the Rise to Counter Phishing

Lookalike domains are getting more sophisticated and often trick consumers into sharing personal information. But a growing number of banks are switching from .com to .bank to thwart cyberthieves.

How Banks Can Turn Fraud Worries Into a CX Opportunity

Soaring fraud and identity theft are a chance to improve customer experience, as long as the remedies don't hinder digital banking speed.

Think Big, Start Small, and Act Quickly with Applied Intelligence

Darryl Knopp at FICO discusses the current state of personalization in banking and how organizations can use applied intelligence systems to improve experiences, engagement and loyalty.

Five Megatrends Impacting Banking Forever

Hyper-personalization and democratization of data are among trends transforming banking, improving CX, raising efficiency and driving growth.

Unlocking the Potential of Digital Banking Transformation

If they want to create a strong value proposition for their customers, banks need to look at technology companies for inspiration, says NCR's Digital Banking president Doug Brown and Associated Bank senior vice president of digital delivery Doug Peacock.