Search Results: data analytics

To get value from marketing investments in a world obsessed by buzzwords, don't begin with technology. Start with seven core concepts.

The most formidable challenge of digital transformation isn't technology, but having the right people with the right skills.

Many of the skills that Olympic champions possess are the same skills that can help banks and credit unions be successful.

To succeed, banks will need to be proactive, forward-looking and open to change, as opposed to building business models around old paradigms.

Neobanks that crave capital remain wary of losing control in an acquisition with a big corporation. They remember Simple and Azlo.

What the heck is "DeFi" and "Baas"? Few in banking would admit they don't really understand many of these new buzzworthy trends.

A charter is a plus for the fintech, but the impact for traditional institutions may depend on the status of their digital transformation.

Understanding the importance of financial wellbeing and changing customer behaviors improved customer engagement and sales at a global bank.

Despite the obsolete name, this is a core product that remains essential for consumers — but the reasons why are changing.

Willingness to act when the outcome is unknown and to look for options on 'the edge of money' are crucial for financial institution growth.

There's no going back as banks and credit unions must find new ways to deliver services with more technology.

Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps.

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results.

The best way that banks can prepare for the future is to reflect on the progress and shortfalls of the past.

Faced with multiple challenges, bank and credit union marketers can become tentative. Three simple projects can help break the gridlock.

Increasing digitization demands that banks and credit unions learn to apply analytical tools to better understand consumers and control risk.

With the future still undefined, banks need to rethink business models and be prepared for a permanent hybrid work environment.

From BNPL to super apps to real-time trends, payments will send bankers to their pain relievers of choice. But there's also opportunity.

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics.

Technology is behind many, but not all, of the trends. Some represent serious operational challenges, others big revenue opportunities.

Shifting consumer habits and the emergence of new technologies has put pressure on banks to improve mobile banking experiences.

Research predicts rapid change in key industry functions, prompting a shift of business models, but slower-than-expected change elsewhere.