Search Results: customer journey

The Importance of Primacy in Banking

Banks are over-reliant on new account metrics that don't correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.

Why Banks Are Saying Goodbye To the CMO

While the debate over the future of the CMO position rages on, the shifting dynamics of the role at some of the world’s most recognizable banks is nothing new.