Mythbusting For Financial Marketers: Email Isn’t Dead
Many bank executives mistakenly believe email is not reliable. But email is far from dead in retail banking.
Many bank executives mistakenly believe email is not reliable. But email is far from dead in retail banking.
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
U.S. Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality.
Banks have become the proverbial punching bag, the punchline to many an advertising joke in the financial marketing world these days.
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.
There are some bank brands that consistently pop on our radar. Whenever you hear their names, you should pay attention.
Banks explore a wide range of innovations in branches: iPads, espresso bars, meeting pods, internet kiosks, and even custom scents.
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
Here are nine ways consumers weigh their trust in banks. How does your financial institution perform, and what weak spots do you need to fix?
73% of people view branches as a primary link to their bank, 60% are wary of social channels and 40% are annoyed by how difficult banking is.
How can banks reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs absolutely nothing.
Learn how Sprinklr is redefining success in the financial sector by harnessing the potential of tailored content and personalized engagement.
Read More about Redefining CX Through Innovative Social Media Strategies for Financial Services
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
The three-person marketing team at this $800 million credit union does everything in-house. See how they use branches to build their brand.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.
What caught the attention of marketers? Five articles on branch environments, one research study and one how-to are among the top 10.
People say they are more satisfied with banks, and are less likely to switch when compared with last year. Are things turning around?
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
Read More about The Financial Brand Forum Kicks Off May 20th