6 Successful Social Media Tactics Used by Major Financial Brands
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.
Even as branches morph into advice centers, many financial firms still lack better approaches to encouraging branch-level selling.
Three key adjustments can help banks and credit unions forge better links with data analytics experts to refine data 'oil' into rocket fuel.
Beating the customer experience of fellow banks or credit unions earns your financial institution little. You must best fintech and big tech.
Fintechs are challenging legacy financial brands on social issues. Banks and credit unions should think hard about whether to do the same.
Completely frictionless payments can become mainstream if financial institutions and their vendors embrace digital identities.
Without building trust in artificial intelligence and what's in it for consumers, banks and credit unions will see improvements halt.
Mid-size and smaller banks and credit unions urgently seek ways to keep deposits from leaving. AI-powered personalization tools can help.
Without an effective program for fully engaging new account holders, you could end up investing marketing money just to lose money.
They say a picture is worth a thousand words, so it's critical to pick the right marketing photos for social media, digital ads, and websites.
Mobile banking pioneer's leader says it's time banks bypass AI paranoia and bring consumers the benefits of this technology.
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1 basis.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
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Don't panic! Three intensive steps taken immediately can get banking players back into the financial action before it's too late to win.
It may seem counterintuitive, but people are the key to digital change. Human-centric change management is as important as technology.
Financial marketers must contend with the notion that all Millennials want is fancy tech and prefer chatbots over talking with real people.
They're still called phones, but financial institutions can use these pocket computers to remake the entire consumer banking relationship.
Payments are the lifeblood of banking brands, but without change they risk losing ground to simpler options, and emerging threats like Libra.
Banks and credit unions have untapped potential in customer data. Simple steps can help them put it to work with addressable digital campaigns.
The megabank's effort may have been ahead of the curve, but that doesn't mean banks and credit unions shouldn't keep honing the digital idea.
Starving for deposits? Starting an interest-rate war will just keep banks and credit unions hungry. Try innovative account structure instead.
Bringing the full promise of application program interfaces to your financial institution demands setting a strategy for implementation.
Americans love choice, right? But when selecting among banking products, too much of a good thing can be a bad thing. Must you trim the menu?
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
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