Steve Cocheo
Steve Cocheo is the Senior Executive Editor at The Financial Brand, with over 40 years in financial journalism, including long service on ABA Banking Journal and ABA Bank Directors Briefing, and co-founding the original Banking Exchange. He has covered nearly every aspect of the banking business, from marketing to payments to legislation and regulation.
Articles written by Steve Cocheo
Millennials and Gen Z Now Account for Two Thirds of New Checking Accounts. That’s Not Good News for Banks
Younger generations want different things than older generations, according to JD Power. And that’s driving an accelerating preference for online-only banks and fintechs.
‘Work the Perks’ Becomes Cardholders’ Inflation-Fighting Strategem
Consumers are leaning hard on primary cards to maximize their benefits. Market your bank’s card features early and often.
How Ally Aims to Push Its Primacy Appeal with Checking and a New Rewards Program
Focused on acquisition of primary relationships, the digital bank’s new program balances human appeal with the need to get noticed by large language models.
Are Online Gambling and Prediction Markets Draining Your Deposits?
Data from credit unions suggests that financial institutions face funding erosion and credit trouble down the road. Younger customers are especially vulnerable.
How Valley National’s New ‘Foundry’ Merges Tech Innovation with Business Development
The bank’s innovation function combines internal and external players to speed tech adoption — and discover opportunities in the tech sector.
How Truist Delivers Proactive Insights to Its App and Online Users
Truist Insights complements the bank’s virtual assistant, Truist Assist. It’s the bank’s way of tapping AI to create customer value in all directions.
