Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Banking providers must close the gaps between consumers' expectations and the industry's ability to deliver a personalized experience.

The impact of digital technology and new entrants is redefining all sectors of financial services and financial marketing.

The amount of money it costs to build a branch may be better allocated toward improving mobile and online banking offerings.

The top 10 marketing trends that are changing banking forever — from big data and personalization, to social media and content marketing.

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

This marketing study reveals the digital hurdles banks struggle with: personalization, measuring results, budget allocation and marketing.

Banks and credit unions can use consumer insight to develop relevant, location-based offers that increase engagement, sales and loyalty.

Smaller banking providers are at a significant disadvantage as they try to keep pace with the expectations of digital consumers.

Banks struggle to keep up with consumers' expectations in digital channels — immediate connectivity and instant gratification.

For banking providers and fintech firms to succeed in the future will most likely require new business models and a spirit of partnership.

By understanding digital trends, banking is in a better position to compete with fintech start-ups and other competing organizations.

"Going Digital" in the banking industry requires a holistic view of initiatives, and a prioritization of investments.

The key to improving account opening and loan application is to simplify the process and remove steps that result in abandonment.

The "2016 Retail Banking Trends & Predictions Report" provides the most thorough analysis of the industry's future that's available today.

Digital lending is the next battlefield between banking and fintech, with one-third of retail banking revenues at stake.

Partnerships between banking and fintech providers are poised to take off as fintech adoption could double in 2016.

Banking organizations need to improve their digital banking maturity to meet the expectations of an increasingly demanding consumer.

An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.

Consumers are increasingly using smartphones for managing finances, making payments, monitoring health and controlling home environments.

The quest to be a 'digital bank' is ongoing, and is much more than a rebranding exercise or just introducing a new mobile banking application.

Banking is shifting investment from compliance to technology and maintaining customer loyalty as fintech firms become more prevalent.

Senior bankers and fintech executives provide perspectives on their competitive strengths and weaknesses and the future of banking.