4 Ways to Make Your Brand as Cool as Umpqua Bank
Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.
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What Banks Can Learn From Apple, Zappos, Disney and Southwest
Banks and credit unions can learn about customer experience from Apple, Zappos, Southwest and Disney.
What Banks Can Learn About Branding From Nike’s Air Jordan
To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.
The 6 Cs of Content Marketing for Banks and Credit Unions
Financial institutions can't survive in the Digital Age without a content marketing strategy. Use these 6 tips to get your plan together.
Big Banks Roll Out Social Media Command Centers
More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.
Citi Execs Get Schooled on Digital Strategies by Gen-Y Mentors
Students from the University of Miami will spend the next six months reverse-mentoring senior Citi execs on social media and digital tech.
Can Financial Institutions Make Banking Enjoyable?
Should banks and credit unions try making banking a more enjoyable experience? Is it even possible? Yes, according to researchers.
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
8 Steps to Crafting Killer Creative Strategies
Here’s your comprehensive guide to preparing strategic creative plans that will yield the best work from your ad agency on every project.
Marketing Tips For Banks And Credit Unions Targeting Hispanics
By 2020, 1 in 5 consumers will be Hispanic. Are bank marketers ready? Marketing expert Fabian Yepez discusses the challenges.
Everything You Should Know About Branding (But Were Afraid To Ask)
For all the talk about "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks.
Problems Plague Bank’s Big Teaser Campaign
Commonwealth Bank's latest campaign combines teaser ads with motivational poetry, but some consumers are choking on the message.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Calculating the Time-Opportunity Costs of Social Media
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
What Is Social Media Really All About? Who Knows
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
Creative Showcase: Optical illusions, Hairy Car, Cloning…
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world.
Q&A: Lending Club’s Rebranded Identity
The Financial Brand sat down with Rob Garcia at Lending Club to talk about how the popular P2P lending service redesigned its brand identity.
Mega Merger Creates Synergies…and Concerns
In lieu of hiring a replacement for its retiring CEO, First Tech CU has instead decided to merge with Addison Avenue FCU instead.
Why Social Media Is A Fulltime Job
Social media is free, but it isn't easy. There are no short cuts. Just like with anything else, bankers get out of it what they put into it.