Banks & Credit Unions Must Get Serious About Marketing Automation Now
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
Articles about how banks can use artificial intelligence, applications for AI in banking, advanced data analytics, automation and machine learning.
Common missteps — trying to solve too simple tasks with AI, not appreciating the human element — will all cause your AI projects to flop.
Personalized marketing is no longer optional, but the only way banks and credit unions can pull it off is with an automation platform.
How banks communicate with your consumers — even in those challenging marketing communications — is critical to increasing consumer loyalty.
Increased acceptance of data sharing by consumers (thanks to Netflix) enables banks and credit unions to ramp up artificial intelligence use.
The pandemic has placed tremendous pressure on call centers, forcing banking providers to pursue more 'natural language' chatbots.
Lemonade, a fintech unicorn, is rattling the insurance industry. Its CEO Daniel Schreiber joins Jim Marous to talk about the technology it's integrating and its business model.
'Self-driving' banking will increasingly become the norm for consumers and businesses as AI-powered apps handle financial decision making.
Financial institutions, if they want to create brand loyalty with customers, should leverage data and advanced analytics, says Salesforce's Rohit Mahna.
Artificial intelligence is revolutionary, but it also comes equipped with many flaws. Emerj's Dan Faggella talks the potential roadblocks of AI and what banks should beware of.
AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.
Fintech and neobank competition will end this nuisance charge sooner rather than later. Why not find a way to improve customer experience?
Data-powered tools can greatly enhance CX through personalization, but mainly are being used to reduce cost and control risk.
The bank is using artificial intelligence to improve CX and has implemented voice authentication. An 'ecosystem' approach helps it keep pace.
To achieve your growth goals in the year ahead, you'll need to find big ideas and unleash new innovations. But you should start building your budget here first.
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This webinar covers the impact of next-generation technologies—like Google’s AI-Powered Search, Personalization, and Generative AI—on bank and credit union websites.
Read More about Top Must-Haves for Banking Websites for Driving Customer Acquisition
Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.
Steve Wozniak shares insights on privacy, education and entrepreneurship for the Banking Transformed podcast.
Multiplex's Brian Roemmele was looking at AI in banking before it was cool. The voice-first, digital-first will catch up to the financial institutions who ignore the new trends in the industry.
Futurist Mike Walsh discusses how banking leaders must use data, analytics and tech to change their culture, strategy and business models.
Machine learning enables banks and credit unions to shift from life-stage segmentation to messaging that targets small clusters of consumers.
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.
Half-baked thinking wastes financial institutions' money and time and won't produce the benefits that machine learning can produce.
Fast-moving changes impact consumer expectations, competition, business models, the need for digital-ready talent and profitability.
The future of mobile banking competitiveness will not be based on quantity of capabilities, but on the quality of mobile advice.
Financial institutions must decide how to prioritize investments to respond to fast technological and competitive changes in the industry.
This market study unveils comprehensive insights into current financial institution and account holder perceptions, as well as the greatest areas for potential that can be acted upon right now!
Read More about AI in Banking: New Market Study Unveils Top Use Cases
Discover everything your brand needs to know before you throw your hat in the arena.
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