Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Younger generations want much more out of financial apps than the routine functions Mom and Dad typically use. But parents can't be left behind.
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Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key benchmarks.
Frost Bank's data-sharing deal with Plaid — its first big step in open banking — was driven by customers' demand to synch with fintech apps.
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
A modern AI-supported loan platform can help community banks be competitive and grow, but requires care in deciding which features to use.
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate payments.
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market value.
Banks use data, analytics and technology to satisfy the need to be nimble. But that's just half the digital transformation needed for growth.
Banks building their own Buy Now, Pay Later programs can avoid regulatory headaches by looking at the mistakes fintechs have made.
Gen Z's attitudes toward finance have shifted since the advent of Covid. Banks and credit unions would do well to understand what's changed.
Brian Brooks, Acting Comptroller of the Currency wants to expand the definition of banking as a way to better manage risk.
Banks and credit unions face threat of attrition as consumers try fintech and big tech options for checking, savings and cards.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
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Most contact centers in banking don’t realize full potential. Here’s how providers can put contact centers in the top 5% and generate ROI.
Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.
This mammoth study shows banking providers are making modest customer experience gains, but with little impact on the bottom line.