Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
The latest news about payments and digital payments trends, including mobile payments, contactless payments, real-time payments, and mobile wallets like Venmo and Zelle.
After a federal district court pauses CFPB's late fee rule, issuers have breathing room to find alternative revenue sources.
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should know
Should banks and credit unions get so creative that they instill a calculator on the back of their credit cards?
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
Credit card response rates are declining, and that could signal a new need for redefined credit card marketing. Here's what to know.
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Create a sustainable competitive advantage with faster time to market by drastically reducing implementation time.
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