Matt Doffing
Matt Doffing is a personal finance nerd who loves digging into game-changing strategies that help consumers while driving revenue growth for financial companies. Strategy is his passion; content and storytelling are my forte.
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Three Credit Union CEOs Detail Their Digital Strategies for 2025
Discover how three credit union CEOs are upgrading their digital capabilities to meet members’ needs and drive future growth in 2025.
CRE Outlook 2025: How a Bust Could Become a Boom
Is the tide finally turning on commercial real estate? Is the office sector doomed? What are the best opportunities in CRE for 2025? Get the answers to the most pressing CRE questions here.
Why is Bank Loyalty Dying? Listen to the Folks Around My Dinner Table
Want to know what’s eroding banking institutions’ moat? My evening spent defending banking’s deposit products at Sunday dinner provided valuable and concerning perspectives.
As Rates Decline, Deposit Costs Must Decline Also, Right? Think Again.
Do lower rates mean less deposit pressure? Perhaps not. Banks’ current record-low loan-to-deposit ratios may mean intensifying deposit competition, even if rates drop.
How 3 Bank Marketers Push – and Win — for Their Budgets Amid Cost Cutting
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
Connection Over Competition: How Chief Deposit Officers Plan to Win Deposits
Banks have tasked chief deposit officers with keeping the funding faucet flowing. How are they doing it? Three CDOs sound off.