Matt Doffing
Matt Doffing is a personal finance nerd who loves digging into game-changing strategies that help consumers while driving revenue growth for financial companies. Strategy is his passion; content and storytelling are his forte.
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How Two Credit Union CMOs Are Leaning into Individualized Marketing
As personalization becomes a top priority, credit union marketers are breaking down silos and teaming up across departments to deliver smarter, data-driven campaigns.
This New Bank Account Incentivizes Families to Fight Fraud
Fraudsters are targeting children. Here’s how one Texas bank helps parents protect their children while building their financial future.
Reality Check: Is AI’s Promise to Deliver Competitive Advantage a Dangerous Mirage?
Yes, AI will drive innovation in banking. But if everyone is deploying the same tools in support of lookalike strategies, is the industry just on a fast track to more commoditization?
How to Grow in 2025? 3 Bank CEOs Focus on Product Innovation, Non-interest Income
Community banks are adding services to drive noninterest income. Here’s what three CEOs are trying to grow their organizations and profitability.
Three Creative — And Successful – Tactics for Growing Deposits
Competition making it hard for your organization to attract deposits? Three banking institutions offer some novel and distinctive ideas.
3 Banking Leaders’ Priority Projects in 2025 – And How They Picked Them
When push comes to shove, some projects receive priority and some don’t. Here’s how three leaders decided what makes a ‘must-have.’
