Truist and IBM Explore What Quantum Computing Can Do for Banking
Personalization, cybersecurity and artificial intelligence are just a few use cases for quantum computing that Truist and IBM will research.
3 Strategies for Enterprise AI Success That Are Tried and ‘Truist’
Enterprise AI projects often get derailed. An expert on artificial intelligence in banking details how Truist stays on track.
Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
The Future of Open and Embedded Banking at Truist
Businesses need access to embedded banking products that can integrate with open banking and banking-as-a-service providers. Truist Bank is providing just that, says SVP of open and embedded banking Anthony Burton.
The Strategy Behind Truist’s New AI-Powered Digital Assistant
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
How Truist and TD Bank Are Putting New Twists on Innovation Labs
'Innovation theater' in fintech labs is giving way to applications that will help banks better meet customer needs.
Sorry, This Article About Truist’s Branch Remodel Has Been Removed
Unfortunately, due to an unexpected development, the article about lessons from the bank's branch conversion program is no longer available.
FDIC Recruits Microsoft & Truist to Build a Fund for Minority-Owned Banks
An unusual alliance, inspired by 'Shark Tank,' aims to address capital needs to help maintain banking access in communities of color.
Truist’s CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Truist Bank: Colossal Rebranding Misstep? Or Long-Term Winner?
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay it.
Digital Wallet Paze Leans into Security and Speed as Shopping Season Looms
Early Warning's Paze is heading for some favorite websites. But there are no plans to bring it into physical stores — for now.
BofA, Chase and PNC Lead a Wave of Better Small Business Offerings. But Gaps Remain.
Small business applications search for the sweet spot between the simplicity of consumer banking and complex corporate services.
Digital is Draining Banks’ Emotional Connections with Customers. GenAI May Make Things Worse
CX has suffered in recent years as it gets harder for customers to bank with people. Forrester's Alyson Clarke has solutions — and a warning.
P2P Apps Now Dominate Payments Between Individuals, Eclipsing Cash
All P2P payment companies currently enjoy a high degree of customer inertia. But that advantage may not last.
Nine Best Practices As Banks’ Online and App Customer Experiences Converge
As more (and younger) consumers favor the way apps operate, online banking is emulating handhelds.
How a Regulatory Nudge Pushed Small-dollar Lending into the Mainstream, Benefiting Borrowers and Banks
The big banks have embraced small dollar lending, saving millions of consumers billions of dollars annually, according to a new report.
Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)
Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. Here’s how banks are leveraging swag.
Philly Fed Says ‘Banking Deserts’ Are Growing. Does It Matter — and How Much is a Mirage?
Cheat Sheet: Even as majors like Chase announce aggressive branch build-outs, the Philly Fed says bank deserts are growing. Can both be true?
Charge-offs and Bigger Reserves: Inside the CRE Crisis at the Regional Banks
Regional banks with heavier exposure to office CRE take pains to show they're on it, while others emphasize their lack of exposure.
Sizing Up the Top 20 Banks by SEO Value
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Banking 2030, Part 5: Opportunities and Challenges in Banking’s Core Offerings
Special Report: Good news: Many current lines of business will endure in the bank of the future, enhanced and augmented by digital technologies.
