Personalization, cybersecurity and artificial intelligence are just a few use cases for quantum computing that Truist and IBM will research.
Enterprise AI projects often get derailed. An expert on artificial intelligence in banking details how Truist stays on track.
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Businesses need access to embedded banking products that can integrate with open banking and banking-as-a-service providers. Truist Bank is providing just that, says SVP of open and embedded banking Anthony Burton.
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
'Innovation theater' in fintech labs is giving way to applications that will help banks better meet customer needs.
Unfortunately, due to an unexpected development, the article about lessons from the bank's branch conversion program is no longer available.
An unusual alliance, inspired by 'Shark Tank,' aims to address capital needs to help maintain banking access in communities of color.
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Proposed name for merged BB&T and SunTrust gets many thumbs down, but it has supporters among bank marketing pros. Lawsuit could delay it.
Cheat Sheet: Even as majors like Chase announce aggressive branch build-outs, the Philly Fed says bank deserts are growing. Can both be true?
As the financial landscape continues to evolve, check out these four anticipated financial marketing trends to focus on for maximizing ROI in 2024.
Regional banks with heavier exposure to office CRE take pains to show they're on it, while others emphasize their lack of exposure.
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Special Report: Good news: Many current lines of business will endure in the bank of the future, enhanced and augmented by digital technologies.
How can banks harness AI's emergent capabilities before public opinion or regulatory sentiment turns? Ally's responsible and inclusive approach is a good start.
Discover Financial picked its new CEO from TD Bank, an Ally Financial president is retiring in July and more.
Players like Citizens, PNC and Huntington will see stiffer conditions on both the lending and deposit sides.
Updated: What does OpenAI's disruptive week mean for responsible and beneficial AI adoption in the financial services industry?
Michael Lewis of 'Moneyball' and 'The Big Short' fame has penned the first inside account of the FTX scandal. But did unlimited access erode his objectivity?
Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.
A reset of existing business models in banking is underway, thanks to technology like artificial intelligence, hybrid cloud, embedded finance and banking as a service.
Join Kasasa for this game-changing webinar to learn how a new approach to retail checking and savings can help you create real growth.