Sorry, This Article About Truist’s Branch Remodel Has Been Removed

The article detailing seven lessons from the conversion of Truist’s 2,500 branches to a uniform look and branding has been removed from The Financial Brand due to sensitive information contained in the article.

We apologize for the inconvenience. For those looking to read more about Truist’s branding or about branch remodeling, branding strategy, or merger communications, please see the articles below.

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