Banks Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
Tencent-backed WeBank is a great example of how digital technology and data can provide the foundation to serve underserved markets.
How much of what you know about branch trends is on target, and what's completely wrong? This new analysis of FDIC data will surprise you.
People question the value of AI-enabled interactions, including basic chatbots. Six steps can accelerate AI's impact on customer experience.
In uncertain times, the commitment to being a digital banking champion is more important than ever, providing financial growth and resilience.
Deloitte predicts that AI will drive evolution of advanced tech into a commodity and place renewed emphasis on marketing and management.
External data and analytic capabilities can be used by banking organizations, but internal teams must be trained to deploy these insights.
Don't stand in the shadows of major card issuers' highly promoted programs. The COVID-19 recession has upped receptivity to fresh offerings.
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement.
Banks and credit unions need to reassess how they compete with fintechs and big techs now that 'fast follower' is seen as a failed strategy.
Consumer lending looks much different in a post-Covid world than it did before. It's important that the banking industry learns why.
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
Learn how Sprinklr is redefining success in the financial sector by harnessing the potential of tailored content and personalized engagement.
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6 critical points, including a key issues checklist, to make your financial institution's planning productive and relevant during big change.
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.'
The pandemic increased the importance of digital transformation. Financial institutions must move forward aggressively to succeed.
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need it.
Creating an innovation culture using data, advanced analytics and techwill position organizations for successful digital transformation.
'Internet of Things' has been hyped for years, but advances at Amazon and elsewhere have turned a catchall term into a serious threat.
America sought a digital port in a viral storm and found it in digital banking and fintech apps. Now it wants better CX and antifraud help.
From COVID-19 to tech giants, consumers' expectations for digital experiences keep ramping up. How should issuers respond?
Banks must increase the use of data, analytics and modern technology to rethink the new potential of financial services.
This webinar explores practical steps to achieve digital maturity, tailored to the unique pace and needs of your institution.
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