Search Results: guerilla

A portfolio of financial advertising ideas including 3 guerilla stunts, 5 ad campaigns and 9 outdoor executions.

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.

With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.

Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.

Before launching into new markets, we decided to rebrand the Call Federal CU. We wanted to define how we wanted to be perceived by members.

The biggest concern banks have is not getting new custoemrs, but holding on to the customers they already have: Gen Y and Baby Boomers.

2008 marked a wild and unpredictable year for the banking industry. Here are the top articles trending on The Financial Brand.