Why The Banking Industry Must Get Digital CX Right
Banks aren't meeting minimal digital CX expectations. This requires using data and advanced analytics to become a better financial partner.
Banks aren't meeting minimal digital CX expectations. This requires using data and advanced analytics to become a better financial partner.
The most significant tech advances for financial institutions will use 5G speed, integrate humans and digital and prepare for cyberthreats
Static PDFs and lookalike websites hinder bank and credit union marketing. Tools now exist to create a more immersive digital experience.
Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.
Traditional financial institutions must do more than adapt legacy products to new digital forms. They must rethink what they're offering.
The best distribution models in banking will leverage data, advanced analytics and AI to create seamless and personalized multichannel experiences.
Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gauntlet.
The world's most innovative banks leveraged digital technologies and advanced analytics to generate improved CX and stronger brands.
Digital marketing communications requires more personalization, leveraging new technologies and human interaction in real time.
To differentiate its brand from the pack, the bank opts for a younger vibe with an inclusive theme to complement enhanced data capabilities.
Without a modern marketing function driving customer experience, banks and credit unions will struggle to hold consumers' trust and loyalty.
Many retail bankers see branches' role becoming mainly advisory. However, a big gap exists between that expectation and the readiness for it.
Gain centralized access to the credit bureaus and 20+ alternative data sources. Leverage advanced analytics to optimize marketing campaigns and loan decisions.
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Putting together the right marketing technology for banks and credit unions calls for careful planning and putting the best people in charge.
Too much focus on younger-generation marketing risks ignoring key older consumer segments. Here's how banks and credit unions can avoid that.
Even as branches morph into advice centers, many financial firms still lack better approaches to encouraging branch-level selling.
The use of AI as part of digital transformation in banking will reduce costs, improve the customer experience,and limit risks.
It's tempting to ride the profit wave, but if banks don't digitally transform now, they may find future success much harder.
Every institution's digital strategy needs to factor in voice banking, as one in three Americans now own at least one smart speaker.
Today's marketing approach may be more rifle than shotgun, but there are many more places to aim, and the aim must be tighter than ever.
Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1 basis.
Banks and credit unions must leverage data and new martech tools to power their creativity in ways that achieve a meaningful ROI.
They're still called phones, but financial institutions can use these pocket computers to remake the entire consumer banking relationship.
Manual tasks across channels is costly. And while AI is hot, there’s a simpler way to bring efficiency that many bankers have overlooked.
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