Search Results: challenge banks

What’s That? A Calculator on Your Credit Card?

Should banks and credit unions get so creative that they instill a calculator on the back of their credit cards?

Making Banking Easy Isn’t Easy

If making banking easy was an easy thing to do, someone would have done it. Yet surprisingly few banks have even attempted this direction.

Foursquare: Next Stop on the Social Media Bandwagon?

There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.

15 of the Best Guerilla Promotions in Banking

Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.

Credit Unions Dropping ‘Credit Union’ From Their Names

Consumers and fellow banking peers are wondering whether or not the term 'credit union' is relevant anymore.

What Would You Find If You Went ‘Undercover’ in Banking?

Banks must understand how corporate decisions impact frontline staff. Employees are the ones who can create branded experiences.

Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a variety of discussions on financial topics where people can answer each other’s questions and offer advice. Groups cover broad subjects like “Buying a […]

Planet Orange for Kids

Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult and family markets. The firm develops fully-custom youth marketing and education programs for financial institutions across the country, and also offers a turnkey program for teens called The Elements of […]

12 Technology Trends Shaping Financial Marketing

Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing in 2010 and beyond? Please leave your thoughts […]

The Top 10 Most Popular Stories in 2009

Here they are: the top ten most-popular articles for bank and credit unions published here at The Financial Brand in 2009.

‘Cash In’ With a TV Commercial Contest

Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial institution’s signature Young & Free Chequing Account. The promotion is part of the credit union’s Young & Free Alberta initiative, a broad, multi-year “challenge marketing program” from Currency Marketing […]

Q&A: Integrated Social Media + Financial Marketing

The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected social media marketers, Tim’s firm has developed a number of successful programs targeting niche groups, including the renowned Young & […]

Pay It Forward: The Ripple Effect

Seattle Metropolitan Credit Union offered a $10 promotion to customers if they could answer one question — as long as they paid it forward.

5 Ideas to Fix the Ugly in Overdraft Fees

Overdraft fees may be a balance sheet necessity for banks. But do they have to be so stereotypically defensive and uncreative?

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.

Q&A Interview with Two Financial PR Firms

The Financial Brand sat down with two PR pros in banking to chat about public relations and whatfinancial institutions should know.

Meltdown Marketing: 3 Things Credit Unions Must Do

We are at a juncture in our country where cooperative principles are needed. Credit unions were built on this and people can be helped by it.

Is It a Branch? Or a Store? It’s Deutsche Bank’s Q110

Deutsche Bank built a revolutionary branch prototype back in 2005, something it named Q110. Besides being a gorgeous architectural statement, the branch is one of the most progressive you’ll see anywhere in the world, combining most — if not all — of the latest ideas and newest innovations in financial retailing. Before you read any […]