Search Results: challenge banks

Banks' Social Media Gender Challenge

Subscribe to The Financial Brand via email for FREE!Conventional wisdom holds that women make the lion’s share of financial decisions in US households. While I don’t believe that “marketing to women” (as a homogeneous, undifferentiated segment) is a particularly good idea, I do support the conventional wisdom. Another widely held belief is that social media is. Read More

Banks' Mobile Challenge

Subscribe to The Financial Brand via email for FREE!At the risk of ticking off or alienating any of my friends (like I have any) or other people that I have a great deal of respect for, I have a confession to make: I am sick and tired of hearing people warn banks that if they. Read More

Banks' Social Media Challenges

Subscribe to The Financial Brand via email for FREE!I had the chance to participate on a SMB Boston panel last week on Driving Business Value Through Social within Financial and Regulated Environments, which I think was just a fancy way of saying “social media in financial services.” The main message of my presentation: Financial institutions should integrate social. Read More