Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Common missteps — trying to solve too simple tasks with AI, not appreciating the human element — will all cause your AI projects to flop.
From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships
For consumers, SMS has trust-building power — especially in high-stakes moments. By integrating SMS into broader marketing strategies, banks can create better customer experiences.
How to Maximize Your Bank’s Investment in Microsoft Copilot
10 tips from regional SouthState Bank will help your institution successfully implement Microsoft Copilot for productivity improvements.
Winning in an Era of Fragmented Banking Relationships
David Feuer from Galileo discusses the importance of using data to build stronger relationships that will help stem silent attrition.
Emerging Best Practices for Using Generative AI In Your Banking Contact Center
Generative AI is reshaping contact centers, promising enhanced customer experiences. But are banks ready for this seismic shift in customer service?
8 Mistakes That Will Guarantee AI Fails at Your Bank
Common missteps — trying to solve too simple tasks with AI, not appreciating the human element — will all cause your AI projects to flop.
AI-Assisted Lending Could Boost Small Banks. But Regulatory Fear Stifles Innovation
Worries over examiners' reactions to AI adoption hold back many lenders, even as Washington gathers more data about AI technology.
Beyond Plastic: How AI and Fraud Threats Are Reshaping Credit Cards
TransUnion executives discuss evolving credit behaviors, fraud threats and the role of AI in reshaping the credit card landscape.
How Transaction Data Can Empower the Data-Informed Digital Banker
Transaction data can provide a competitive edge for capturing account holders with highly relevant products and services.
Desire for Data-Driven Personalization Unites Demographic Segments
Jaime Dominguez from Q2 talks a new groundbreaking report on cross-generational banking preferences, which offers crucial insights into how financial institutions can deliver personalized experiences across different age groups.
Deploy AI Without Triggering Employee Alienation and Burnout
Corporate leaders believe AI tools will drive efficiency, but employees say the reality is exploding workloads and widespread exhaustion.
The 5 Use Cases for Adding Generative AI to Your CX Strategy
Discover how to implement AI in customer experience without losing the human touch. Qualtrics' report offers a practical four-step playbook for success.
An AI System Built for Everything is an AI Built for Nothing
Financial institutions must align their AI strategy with their business goals to ensure that implementation delivers tangible value and competitive advantage.
When Does Personalization Become ‘Surveillance’? Chase and Mastercard Are Swept Up in FTC Probe
Will the agency's actions derail the use of consumer data to offer services tailored to individual needs?
Back to Basics: How Bank Marketers Can Use First-Party Data to Rev Up Campaigns
Marketers and credit unions are in a privileged position when it comes to understanding their target customers thanks to a treasure trove of first-party data.
Leadership Lessons from Tech Entrepreneur Faisal Hoque Bankers Can’t Miss
Bestselling author Faisal Hoque discusses how leaders can adapt to digital transformation, foster innovation and build resilient organizations.
Digital is Draining Banks’ Emotional Connections with Customers. GenAI May Make Things Worse
CX has suffered in recent years as it gets harder for customers to bank with people. Forrester's Alyson Clarke has solutions — and a warning.
Mastering AI-Powered Personalization for Long-Term Growth
Olly Downs, Chief Technology and AI Officer at Curinos discusses the way organizations of any size can improve the personalization of experiences across the entire customer journey.
6 Critical Trends in Marketing for Bankers to Know
Customer engagement is rapidly changing, and so is the marketing channels you're using to reach those customers. Learn more from Hubspot's latest Marketing Trends report.
Nine Takeaways from Citi’s Deep Dive into Gen AI and Banking
Banking faces a 'readiness gap' between AI aspirations and deployment. Financial institutions must build strategies now to make banking more resilient.
How to Create Value from AI Today
Better understand and define the GenAI, AI, and ML technologies that are driving innovation today in this webinar from Passerelle Data.
Asking the Right Questions: Generative AI’s Impact on Financial Marketing
Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.
Regulators are Ratcheting Up Data Privacy Oversight. How are Bank Marketers Responding?
Bank marketers have to navigate a slew of complicated data privacy regulations. An emphasis on transparency and consent could help financial institutions stay in regulators' good graces.
