What Banks Need to Know to Get Started with Zero-Party Data
Customers are often willing to share more data if they can get something in return — like more relevant pitches.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Latest Spotlight Article:
A Matter of Consent: How to Safely Mine Customer Data for AI Models
Financial organizations must address privacy issues with their use of AI — or face legal risks that could undermine the technology's benefits.
Popular Articles within Data Analytics in Banking:
Unlocking the Promise of AI for Loyalty in Banking
Explore practical applications of generative AI in retail banking for the level hyper-personalized engagement expected by consumers.
Banks: Be Prepared to Explain ‘Explainability’ of AI
The use of AI in lending approvals is raising new concerns about transparency. How can banks be prepared to explain and defend automated decisions?
Banking 2030, Part 4: The Path to Delivering Fully Integrated Banking Experiences
Special Report: The tools banks require to deliver financial services everywhere, all the time, are at hand.
An Inside Look at Ally Bank’s Measured Roll-Out of GenAI
How can banks harness AI's emergent capabilities before public opinion or regulatory sentiment turns? Ally's responsible and inclusive approach is a good start.
Trends 2024: Bank Spending on RegTech Will Reach New Heights in 2024
While overall bank tech spending remains flat, intensifying focus on security and fraud means that regtech will demand an ever bigger piece of the pie.
Exploring GenAI Options Beyond OpenAI’s ChatGPT
Most of the headlines go to OpenAI's ChatGPT family, but there are other ways to get into generative artificial intelligence.
Five of The Best: Top AI Guides and Case Studies for 2024
Our top five stories from 2023 covering artificial intelligence and generative AI that no banker can miss.
How to Mitigate Risk and Consumer Fear As Banks Adopt GenAI
Cheat Sheet: A deep dive by Mastercard on generative artificial intelligence probes the balance between innovation, ethics & customer protection.
Inside Story: Ally & Microsoft Groundbreaking AI Collaboration
Leaders from Ally and Microsoft share inside perspectives on Ally’s collaborative approach to deploying a vast array of generative AI solutions at speed and scale.
How Financial Institutions Can Win the Next Stage of GenAI Race
Broader and deeper deployment of AI will require a nuanced approach to both the technology and the role of humans.
Lessons from Ally’s Experiment with GenAI Marketing: Commit, But Carefully
A combined marketing-IT experiment at Ally Financial saved thousands of hours of staff time. Next year will see bigger and deeper implementation.
After the OpenAI Drama, Should Banks Hit the Pause Button on Generative AI?
How will the debate between AI "boomers" and "doomers" play out in banking?
How to Use AI to Remove Financial Friction for Persons with Disabilities
Many banks' digital offerings remain challenging or inaccessible to the disabled. How AI can help fix that.
Power to the People: How to Get Banks, and Regulators, to Embrace AI for Investment
Why leadership from the big banks is needed to drive regulatory clarity on the use of AI in investing products and services.
Banks May Be Ready for Digital Innovation: Many on the Staff Aren’t
The rapid proliferation of digital products and services is exposing skill gaps among frontline employees that banks need to address if the technology is to deliver on its promise.
How OpenAI’s Turmoil Could Impact Banking’s Use of Generative AI
Updated: What does OpenAI's disruptive week mean for responsible and beneficial AI adoption in the financial services industry?
The Growth Opportunity Where Artificial Intelligence and Embedded Finance Meet
A $350 billion opportunity awaits banks and merchants that can figure out how to let AI power seamless embedded finance.
Artificial Intelligence Can Boost Lending Without a Whiff of Generative AI
AI can drive better decision making in lending by helping banks and credit unions find the sweet spots among credit risks.
How Generative AI is Changing the Face of Financial Services
Anu Sachdeva from Genpact shares the opportunities and changes that generative AI can bring to financial institutions.
Small Steps Toward Digital Transformation Aren’t Enough
Banks need to accelerate their digital transformation to better manage through economic uncertainty. Tools to harness data should be a high priority.
What Financial Marketers See as Priorities and Challenges for 2024
A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.