Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships
For consumers, SMS has trust-building power — especially in high-stakes moments. By integrating SMS into broader marketing strategies, banks can create better customer experiences.
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
How BMO’s Head of Digital Swiftly Navigated an Acquisition and Rebranding
BMO's journey toward digital transformation offers valuable lessons for banks navigating the rapidly evolving financial landscape.
How Gen AI is Reshaping Bank Marketing
Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.
CMO Unplugged: The Art and Science of Marketing in the Future
Melissa Stevens, EVP and CMO of Fifth Third Bank discusses how to continue to evolve the marketing process to generate greater attention and returns in front of an SRO audience at the Financial Brand Forum in Las Vegas.
Transforming Banking with Real-Time Engagement
Maria Echeverria, VP of Business Development at Latinia shares how customer analytics is crucial for developing a comprehensive view of each customer, improving targeting of messages and enhancing customer satisfaction and loyalty.
Can Geolocation Unlock Trust in the Next Generation of Bank Customers?
Geolocation technology provides a bridge between the physical and digital worlds that has the potential to win back the trust of consumers, particularly Generation Z.
Reimagining Bank Marketing for a New Era
Nicole Zimmermann, founder and CEO of ZELOCIN & Partners discusses how traditional financial institutions are falling short of expectations among consumers who expect a dynamic, forward-looking brand.
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
Maximizing Your Marketing ROI With Effective Testing
Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison shares how decades of experience in building revenues and engagement with multi-channel insurance offers increases loyalty and trust at banks and credit unions.
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
New Email Rules 2024: Marketers, Authenticate or Get Trashed
Email authentication is now mandatory in 2024. Comply with new identity verification requirements or face a deliverability headache.
As Third-Party Cookies Crumble, Chase Shows How First-Party Data Can Be a Boon for Banks
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Your Marketing Team Needs New Skills to Succeed Today. Here’s How to Implement Them
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Sizing Up the Top 20 Banks by SEO Value
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
6 Steps to Crafting Compelling 60-Second Marketing Videos
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
Deposit Campaigns Can Grab More Dollars with IP Targeting
Cookies are crumbling while deposits are tumbling. A new approach to digital ad targeting has promise for banks and credit unions.
Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
Digital Marketing Tactics, Trends and Tips to Know About for 2024
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts
Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.
