Banks and Credit Unions Must Take Digital IDs Seriously Now
Rising use of mobile and online channels for everything makes it critical financial institutions take the lead on digital identity technology.
Rising use of mobile and online channels for everything makes it critical financial institutions take the lead on digital identity technology.
BBVA and BMO Harris join Citi and five other institutions in an alliance to create a new bank account that puts Google in the driver's seat.
Savvy ecommerce giant ramps up banking-as-a-service and partnership programs to boost sales. For a handful of banks it's a prime opportunity.
The pandemic emphasizes the need for financial institutions to build better bridges to consumers by doing more to improve their lives.
Mobile banking leaves much room for improvement. Consumers hoping for the 'Netflix of banking' are often disappointed. Here's how to ace it.
The escalating impact of the coronavirus pandemic, plus other economic trends, will challenge bank and credit union marketers for years.
Financial marketers should be reevaluating all they do as the 'new normal' takes form. They can no longer sell everything to everybody.
New life for the specialized charter plus a payments version rank high for Acting Comptroller Brian Brooks, former fintech and bank exec.
Financial leaders must consider Millennials as multiple segments and not only offer useful content, but design products to their preferences.
Slapped by layoffs and furloughs, the youngest American workers will squeeze every nickel harder but they'll still spend.
Banking brands must differentiate themselves from others or face stagnation in a 'sea of sameness.' And it's not all about digital.
Marrying virtual and physical, halving the floor plan, trimming staff to basics, and rethinking mission go into post-COVID expansion drive.
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Banks and credit unions will only gain branch cost savings if they improve their digital offerings. Many consumers aren't that impressed.
Designing financial products solely based on gender may actually alienate consumers. Financial marketers should focus on sub-segments' needs.
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a revamp.
Direct bank model's appeal grew during coronavirus crisis and points to need to improve online and mobile channels' ability to fulfill needs.
COVID showed what banks and credit unions are capable of digitally. To keep the momentum going they must rethink distribution and process.
Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.
More caution, fewer places to splurge on credit and general unease may make loans a harder sell for financial marketers.
Increased acceptance of data sharing by consumers (thanks to Netflix) enables banks and credit unions to ramp up artificial intelligence use.
Drawn-out reopenings aren't helping a demoralized business sector rebuild credit and earnings. Federal commercial lending adds new twist.
Many apps are growing slow and fat, says Forrester. Key functions must be brought to the top. Less-critical ones should stay on the website.
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