As it builds branches to push into new markets, BofA focuses on gathering deposits and dispensing advice. The bank also revamped older branches to remove teller lines.
Digital tools draw in customers, but U.S. Bank believes keeping them comes down to the people factor. So its emphasis on culture is key.
Crowe's annual study shows the median pay raises for banking jobs from teller to CEO and the main drivers of turnover.
Millennials are taking on more debt and feeling more stressed, a survey shows. Banks have an opportunity to offer advice, but only if they approach it in the right way.
Comerica is going beyond traditional banking services to help small business customers with free ads, complimentary office space and other perks.
Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.
Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.
Bank and fintech leaders share advice on what makes for an effective collaboration with strong results. Both sides have a lot to gain.
There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.
It's a tale of two consumers: 43% of Americans are at their lowest debt levels ever, while 35% are at their highest. What's behind this dichotomy?
Banks have struggled to engage women over the years, but a new wave of initiatives aims to change that — including a CD that’s helping one bank raise deposits.
Digital conversions can be painful. But the relatively smooth experience at this financial institution offers useful insights for others.
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Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Hassles like a balky app or long lines at a branch are far more consequential these days, with customers already thinking about moving deposits for a better rate. Exceeding expectations is key.
Bankers foresee growth in the year ahead, despite the economic uncertainty, and expect digital transformation efforts will improve efficiency.
Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
It's possible to avoid engaging in a rate war to retain deposits as competition gets fierce, and one community bank offers proof.