Search Results: customer journey

Industry Leaders Predict Massive Changes in Banking by 2025

Banking will be far different in 2025 due to competitive changes, accelerated use of digital technology and several surprising factors.

Bank Personalization Is Weak: How a Better Data Strategy Will Fix It

Turning existing customers into primary accounts is a key goal for financial institutions — largely unmet. It requires a new data framework.

Why AI and Machine Learning is The Future of Bank Differentiation

The future of the banking industry relies on advanced data analytics, says Segmint's Nate Shahan, but few banks are applying it correctly.

Prove ROI on Your FinServ’s Digital Marketing and CX

Banks must prove the value of your website and digital marketing efforts so that they can prioritize, plan and succeed.

Why Omnichannel Account Opening Is Crucial for Bank & Credit Union CX

Consumers don't want just a digital or branch experience — they want both, including being able to move easily from one to the other.

Why Chase’s Technology Can Compete With (and Outperform) Fintechs

Every bank is wrangling technology to help them be innovative. Here's an inside look at how Chase tackles digital with a unique strategy.

4 Ways Digital CX Leaders Can Use Open Banking and APIs

Refocusing on what consumers really want from open banking and using the technology to save them time and effort are essential.

How Small Banks Can Counter Fintech & Megabank Marketing Budgets

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.

BBVA Sees Strong Results from Focus on Financial Wellness

Understanding the importance of financial wellbeing and changing customer behaviors improved customer engagement and sales at a global bank.

The CMO Role in Banking is Being Disrupted

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results.

9 Retail Banking Reflections and Keys to Success for 2022

The best way that banks can prepare for the future is to reflect on the progress and shortfalls of the past.

4 Key Omnichannel Trends Impacting Strategies in the Banking Sector

Increasing digitization demands that banks and credit unions learn to apply analytical tools to better understand consumers and control risk.

For AI to Pay Off, Financial Institutions Must Avoid ‘Shiny Object Syndrome’

'We need to do AI' is not a plan. Artificial intelligence can be critical to solving banking challenges, but they must be clear first.

Financial Marketers Reveal Top Priorities for the Year Ahead

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics.

9 Pivotal Trends that Will Shape Banking Strategies

Technology is behind many, but not all, of the trends. Some represent serious operational challenges, others big revenue opportunities.

Banking Differentiation Through Relentless Innovation

Innovation and differentiation in banking requires a receptivity to change. It also needs a readiness for new analytics software, technologies and advanced skillsets, says Jason Heinrichs and JP Nichols, both of whom are the co-founders of Fintech Forge and the Alloy Labs Alliance.