How to Supercharge Your ITMs Into Interactive Marketing Machines
What if your financial institution's ATM transactions could generate consumer and business leads? Royal Banks of Missouri turned its ITMs into a segmented and responsive marketing channel.
CFPB’s Rule, Plus Inflation, Will Make Buy Now, Pay Later Mainstream
Back-to-school season is the first test for buy now, pay later lending in the wake of the CFPB's leveling of the regulatory playing field.
An AI System Built for Everything is an AI Built for Nothing
Financial institutions must align their AI strategy with their business goals to ensure that implementation delivers tangible value and competitive advantage.
4 Strategies for Banks and Their Tech Partners that Save Money and Angst
The first step requires conducting an internal tech inventory. Financial institutions often find there's still value in existing tech assets.
Back to Basics: How Bank Marketers Can Use First-Party Data to Rev Up Campaigns
Marketers and credit unions are in a privileged position when it comes to understanding their target customers thanks to a treasure trove of first-party data.
If Customers Don’t Trust Your Ads, They Won’t Trust You
In banking, trust isn't just an asset — it's the foundation of lasting success.
How Tough Consumer Problems Spur Powerful Banking Brands
Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.
Again?! Combating the Resurgence of the Medusa Banking Trojan
The Medusa trojan is attacking consumers with Androids worldwide. How can banks and credit unions protect their customers?
How Banks Accelerate Transformation with Composable Technology
Composable technology is gathering momentum among banks as they pursue the technologies and systems that will drive revenue and resolve application complexity.
CFPB Proposal Would Set Up Federal Exams for Nonbank Consumer Digital Payment Players
Game changer? Under a CFPB proposal techs like Apple that do digital payments could be examined in their own right, not as bank servicers.
Supreme Court Rulings May Shake Up Banking Entry Decisions in Fintechs’ Favor
Analysis: Four decisions, taken together, may help fintechs and other nontraditional applicants seeking entry into the banking system.
Are You Ready for the Historic Deposit Term Tsunami?
Trillions in bank and credit union CDs are coming to term soon. Here are simple and effective marketing methods to influence the deposit negotiation typhoon on banking's doorstep.
How Banks and Credit Unions Can Counter Bad Advice From ‘Finfluencers’
Advice from financial influencers — or "finfluencers" — may be misleading bank customers with ambiguous and incorrect information.
What Bang Do Financial Marketers Get for Their Bucks?
More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. But revenue boosts were more elusive.
How Banks Can Leverage AI at the Contact Center
It's time banks began investing in their call centers, not slashing their technology. GenAI is an opportunity to turn the tables.
Banking as a Service Isn’t Over. It’s the End of the Beginning.
Viewpoint: For fintechs and their bank partners, federal consent orders signal a path to regulatory clarity.
How to Automate with the Banking Customer in Mind — and Create A Smoother CX
Automation tools simplify transactions, ensuring customer satisfaction and loyalty. In today's informed market, banks must capitalize on customer engagements — or risk reputational damage.
The World is Going Cashless. Get Over It.
Increasingly 'money' will be digital and currency will become the stuff of history, predicts futurist Brett King.
How Much Do Online Reviews Matter to Banking Decisions? A Whole Lot.
Almost 90% of banking consumers say they consult user-generated online reviews to make their banking decisions.
Accelerate Transformation Through Agile Growth
In an excerpt from his latest book, James Robert Lay lays out a 90-day roadmap to achieve "personal agility".
Become a ‘Digital Stoic’ to Achieve Exponential Growth
In an excerpt from his latest book, James Robert Lay argues that we all need to turn down the digital noise to find focus.
Banking on Change: Transformation Begins Within
In an excerpt from his latest book, James Robert Lay explains why our egos may be the biggest obstacles to industry transformation.
