Psychographics aren't just for marketing anymore. Such valuable customer insight helps all executives who need to recognize emerging risks.
The impact of rising interest rates on commercial real estate lending will be a key issue among regionals and community banks.
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Online loan applications that route too many applicants to manual paths are digital anti-marketing tools. Here are three fixes.
The upsides and downsides of the government's limited-time help for banks and credit unions with underwater securities portfolios.
By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better.
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
Senate and House banking committee probes into the failures of SVB and Signature Bank have to consider the true role of regulators.
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
Gen Z already saves for retirement and they'll retire banks and credit unions that flunk at service and perks (even if Mom & Dad love them).
Managing many types of risk is what banks do every day. Regulatory zeal to bar them from crypto-related activity is misplaced.
Credit unions' advantage in customer engagement is shrinking. Gallup research suggests three strategies to reverse this troubling trend.
Tight technology budgets demand prioritization of spending on open banking technology adoption. Focus on strategy instead of being cool.
The digital transformation effort is costly, so you might expect it to slow down amid economic headwinds. But banks can't let that happen.
This cautionary — and entertaining — tale about Southwest Airlines has valuable insights on customer experience, branding, tech and more.
Are your salespeople using social media? LinkedIn is an important platform for bankers, especially at a time when the focus is on growth.
Fintech lenders, payment specialists and neobanks could make attractive acquisitions. But it's bank buyer beware, not an M&A spree.
One in four applicants drops out while signing up for banking services. Address these top pain points to increase sales.
Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.