The Digital Marketing Divide: Boomers vs. Millennials
Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.
Boomers are running bank marketing departments, and that could be a big problem when it comes to digital channels. Here's why.
Community-based institutions must serve a specific niche in order to survive. Do you know what your unique position is in the market? Or do you have a generic brand?
Liberty Bank for Savings found out just how hard it can be to define the "customer journey" when each customer takes a different path.
Consumers today have no patience. They want instant gratification. This means you must minimize clicks in your digital channels.
If you make your website more user-friendly for seniors, you'll also happen to be giving Millennials what they want too.
Political strategists tell us negative ads are more effective than positive ones. So why don't financial marketers use this strategy more?
Banking pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.
A direct mail campaign introducing Liberty Bank to new residents in their market generates revenue nine times what the program costs.
Does your lineup of checking products align with your marketing plan? Take this seven-question quiz to find out.
Here are some of the biggest mistakes that bank and credit union marketing executives commonly overlook. How many are you guilty of making?
Two out of three Millennials choose a big bank — bad news for community institutions. But here's how one bank is targeting this coveted segment.
In their rush to embrace all things digital, have financial marketers left strategic planning in the dust?
Unlock the potential of your financial institution's digital future with Arriba Advisors. Chart a course for growth, value and superior customer experiences.
Online reviews can be scary for financial institutions. But investing in a monitoring and management program can reap rewards.
Here are seven programs that will help financial marketers align their priorities, improve cost-efficiency and optimize performance.
If you don’t communicate regularly, provide quality service and offer products consumers need, they won't remain loyal.
Can banks realize their full potential with an online-only strategy? Or do consumers really prefer a mix of bricks and clicks?
Is there still a role for loan officers and business banking reps? Or will number-crunching algorithms take over financial services?
Bundling — the practice of packaging multiple banking services into a single product offering — may be on its way out.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
CMOs should have a seat at the senior management table, but to get there, they must prove their worth and reimagine marketing's role.
Here's an easy, pragmatic approach to developing a digital marketing strategy that creates awareness, promotes engagement and converts sales.
A handful of big brands used to dominate every category. These days, even the biggest brands are forced to specialize and segment audiences.
Connect with your customers and provide lightning-fast support as effortlessly as texting friends. Two-way SMS text messaging is no longer optional.