Clever Ads Can Backfire on Financial Marketers Who Overlook Gaffes
'Fresh eyes' on ad campaigns and headlines that everyone inside marketing can save banks and credit unions from embarrassment and worse.
Articles by Kevin Tynan
As Millennials Age, How Will Your Marketing Strategy Need To Change?
As Millennials get older, banks and credit unions could get caught off guard if their marketing plans don't evolve.
To Boost Mobile Banking Growth Rates, Banks Must Address Consumers’ Fears
Financial institutions must solve the security riddle and find ways to reassure consumers or mobile banking growth rates will suffer.
Use ‘Zone Messaging’ To Increase Lobby Sales in Branches
Your branch signage strategy should include brand-level messages, semi-permanent product displays, and campaign promotional locations.
Marketing Must Take The Lead To Solve Bankings’ Challenges
In other industries, marketing plays a role in defining strategy and setting the course for the future of the organization. Not in banking.
Banks Tick Consumers Off and Drive Them Away… But Do They Even Care?
If banks hope to survive the intense competition from fintechs, Amazon and Google, they must align themselves with customer goals. And fast.
Putting The ‘Community’ Back Into Community Banking
Bring face-to-face interactions back to banking with local community events that drive people back into branches.
How Community Institutions Are Losing The War Against Megabanks
Community banks will never beat big banks by replicating their strategy. What works for one simply won't work for the other.
Is The Cost Of The Tech Revolution Too Steep For Banking Providers?
With each technological advance, are banks and credit unions pushing the people they are trying to connect with further and further away?
Information Overload: Ads Overwhelm Consumers With Facts & Features
Banks and credit unions must use data-driven insights to focus their marketing messages and help consumers simplify the purchase decision.
Hidden Defections: Customers Are Slipping Away In Record Numbers
Bank customers are bypassing their primary financial institution as they buy new products from fintechs and digital banks in record numbers.
Uber: A Cautionary Tale in Banking’s Fintech Battle
What Uber did to the taxi industry offers important lessons about innovation and regulation for traditional banking providers.
The Future Of Banking: Death By a Thousands Cuts
Fintechs eye banks as fat, financial turkeys, and they are carving off juicy morsels one slice at a time. What's left? A picked-over carcass.
Banks Threatened With Legal Nightmare Over ABA Website Compliance
Your website looks great. It's responsive, hums on mobile devices, and gets a ton of traffic. Too bad it could also land you in court.
5 Revealing Insights That Could Affect Your Outlook on Marketing
Here are five research findings that could cause financial marketers to reassess their strategy, along with some tips for how you should pivot.
Will Bank Marketers Be Replaced By Robots?
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?
Carrots or Sticky Services? How to Keep Customers From Jumping Ship
Many financial institutions use "sticky" services or loyalty programs to combat attrition, but this isn't the best way to prevent defections.
Turn Your Youth Savings Account From a Drain to a Gain
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you want.
Can Financial Marketers Hear The ‘Voice of the Customer’?
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.
Marketing Banking Services to Millennials is Like Musical Chairs
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?
Bots, Fat Fingers and Ad Blockers: Why Bank Marketers Should Rethink Digital
A candid assessment of digital marketing investments and the results they generate might prompt financial marketers to reevaluate their strategy.
Is Your Bank Blowing Its Digital Marketing Budget?
Digital channels are dominating marketing discussions today, but a large portion of money spent on digital appears to be wasted.
