Featured Webinars

Here is a list of featured webinars available from The Financial Brand’s partners. If your company is interested in hosting a co-branded webinar, please click here.

TrendWatch 2020: CX Is One Story Told in Five Parts

PRESENTED BY: Harland Clarke

Everyone’s trying to make sense of CX. You’ve encountered diverse interpretations, opinions, strategies, theories, and analyses about the emergence of CX as a fundamental business strategy. There is, however, one principle that connects them all — CX is very important and will become more so as digital consumerism grows.

Harland Clarke takes a uniquely modern approach to CX. We believe CX is a holistic strategy that begins at the consumer level—before they become customers—beginning with a consumer’s first interaction with your brand, wherever and whenever they encounter it. We also believe CX is one story told in FIVE parts.

Key Takeaways:

  • Building a process that connects with the consumer before an account is even opened and continue throughout the entire customer journey
  • Delivering a holistic, seamless, customer experience – connecting with customers when, where and how it matters
  • Matching the capabilities and services of the financial institution to the needs and expectations of the customers
  • Understanding customers as individuals and using customer data to anticipate their needs and create more relevant experiences

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The Power of Personalization and Advice in B2B Banking

PRESENTED BY: SEISMIC

Business and Commercial Banks are not living up to today’s expectations for small & medium sized business owners.

How can bankers use personalized and advisory client engagement to catch up?

The same consumers that benefit from Amazon, Uber, and Airbnb are looking to their Business and Commercial Banks to create an engaging and personalized client experience.

Join The Financial Brand, Seismic, and Vertical IQ to learn how business and commercial banks are using personalization and true business advice to create an unmatched client experience that rivals their customers’ experiences in their consumer lives.

Key Takeaways:

  • Insight into how banks are evolving to keep up with consumer experiences
  • Details on how business and commercial Banks are working to keep up
  • A playbook on how to enable your bankers to use industry intelligence to provide personalized experiences to clients

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Top Digital Trends Every Financial Brand Should Use to Optimize Customer Experience

PRESENTED BY: Total Expert 

Total Expert will walk attendees through key insights gathered from hundreds of top financial brands and detail their top strategies for elevating customer engagement.

Ever wondered how your customer experience compares to the best brands in the industry? Now you can find out.

Join this webinar and discover:

  • The engagement strategy 4X more powerful than email that only half of financial brands use
  • The technology solution that lifts sales by 30% that 70% of organizations are using
  • Why half of financial institutions can’t access their data – and why the other half can

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Turning Your Financial Wellness Program into a Growth Strategy

PRESENTED BY: EVERFI 

Consumer debt hit an all time high at $4 trillion this year, and financial stress has reportedly driven 7 in 10 Americans to tears. Meanwhile, financial institutions face their own stress in the form of an increasingly competitive consumer landscape and aggressive acquisition and retention targets. To stand out, institutions are turning to innovative, digital opportunities to scale efforts, reach new consumers, and offer personalized programming

What You’ll Learn:

  • Key data on the challenges and trends impacting consumer financial wellness
  • Why employee financial wellness programs offer new opportunities for financial institutions to reach new consumers and build commercial partnerships
  • How to implement a hybrid digital and in-person approach to scale financial education for your consumers or business partnerships

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Branding Retail-Based ATMs: What’s The ROI?

PRESENTED BY: Cardtronics 

Much of the focus for financial institutions today is on growth and the defense of their existing markets. Customer acquisition and retention in this highly competitive banking sector of traditional and non-traditional financial institutions is spawning new and creative strategies, markedly different to what has gone before.

What You’ll Learn:

  • What retail ATM branding actually is and how it works
  • How it’s being used by banks to acquire new and retain existing customers
  • The real cost savings being achieved by banks that have invested in this strategy

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Gen Z is Here: 6 Tips to Drive Engagement with the Next Generation

PRESENTED BY: EVERFI

Generation Z is now the largest generation on the planet. With this young demographic comes new attitudes and demands for the brands they value, including digital convenience and authenticity. At the same time, growing up during the Recession has shaped their views on personal finance making them more pragmatic, savings-oriented, and risk averse than their millennial predecessors.

What You’ll Learn:

  • The latest personal finance trends from 30,000 college students and key differences from previous generations
  • Tips to help you build trust with this demographic through financial education programs
  • How to scale and personalize your efforts to drive success

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Is Your Financial Institution Digital First? What it Means and How to Succeed

PRESENTED BY: D3

Banking no longer happens from 9 to 5. It’s no secret that consumers expect to interact with brands anytime, anywhere and in the channel that they prefer. The financial services industry is no exception. For banks and credit unions that want to compete, they have to establish a digital-first mindset that goes far beyond a fancy mobile banking app.

What You’ll Learn:

  • What it means to establish a digital-first culture
  • Three key components to making digital transformation successful
  • How banks & credit unions can keep-up with the customer experience expectations being set from other industries

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Ride the Rate Wave: Deposit Strategies for What’s Next

PRESENTED BY: Kasasa

Is your community financial institution focused on maintaining and growing your deposit portfolio, yet still relying on the same strategies for growth and retention that worked over a decade ago?

What You’ll Learn:

  • Why you need a flexible deposit strategy that works for any type of rate environment.
  • Which strategies have been proven to attract profitable, loyal core deposits.
  • How to price core deposits by comparing rates against all deposit sources in your market (including money markets and CDs).

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How Community Financial Institutions Can Grow Deposits With AI

PRESENTED BY: FI Works 

What is keeping you from growing deposits?

The mystery surrounding Artificial Intelligence has permeated business media for several years, yet many find themselves unsure or wary of its capabilities. What is ‘Artificial Intelligence,’ and can a community bank really use it—and afford it—in business? Today there is more data available than ever before, FI Works is here to prepare your institution to use it to your advantage to grow deposits.

What You’ll Learn:

  • The meaning of ‘Artificial Intelligence’
  • How to ask the right questions to better understand your current and potential customers
  • Why AI is relevant to your financial institution

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Local Search for Financial Marketers: Putting Your Best Digital Foot Forward

PRESENTED BY: Harland Clarke

With nearly every consumer interaction starting online, the success of your financial institution depends on consumers finding their way to your physical or digital “front door” with compelling, accurate, consistent, and real-time information about your brand.

Can your financial institution afford not to put its best foot forward online?

If you’re serious about making sure consumers get accurate information about your brand when and where they need it, register for this webinar and learn how to actively manage your financial institution’s digital knowledge.

What You’ll Learn:

  • How search – particularly, local-based and voice – drives real-world banking results
  • How to easily manage online knowledge for any size financial institution
  • How to keep the information correct, complete, at all times, no matter how/where consumers are searching
  • How to do it all – without an agency!

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Cobalt CU & Royal Banks of Missouri Share Their Mobile Video Banking Story

PRESENTED BY: POPio 

Listen to your peers Cobalt Credit Union and Royal Banks of Missouri discuss how and why they deployed video collaboration into daily interactions, get a brief overview on the current status of video banking from the inventors of video banking, and get a glimpse of POPio CEO And Founder Gene Pranger’s vision for the future of banking.

Listening to how and why your peers made the strategic decisions they did can help you as you begin to explore delivering video banking to your customers.

What You’ll Learn:

  • How your peers started and deployed their video banking strategies
  • How to get the most out of technology to drive efficient consumer marketing
  • How to communicate meaningful results inside your organization

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Five Marketing Strategies That Drive ROI

PRESENTED BY: Kasasa 

Campaigns are dead and traditional advertising has one foot in the grave. Long live content, data and consistent communications!

Data and technology are changing the way we interact with consumers, leaving behind the traditional “once and done” campaign and relying more on multi-channel, data-driven communications. This introduces new complexity into your marketing organization. Though it’s difficult, if financial institutions want to compete, they must build smart, product-driven communications for both cross sell and account acquisition.

What You’ll Learn:

  • How to talk to consumers about your products more effectively
  • How to get the most out of technology to drive efficient consumer marketing
  • How to communicate meaningful results inside your organization

WATCH NOW


To see more on-demand webinars available from The Financial Brand’s partners, please visit our webinar archive.