Gen-Z Banking
Articles, webinars, podcasts, and reports about Gen Z banking trends, habits and payments preferences, with insights into how they feel about credit cards, cash, fintechs and digital banking tools.
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Articles
Millennials and Gen Z Now Account for Two Thirds of New Checking Accounts. That’s Not Good News for Banks
Younger generations want different things than older generations, according to JD Power. And that’s driving an accelerating preference for online-only banks and fintechs.
Turn Generational Insights into Stronger Banking Relationships
Customer expectations vary by life stage, but timely digital experiences can turn those differences into deeper relationships.
How Ally Aims to Push Its Primacy Appeal with Checking and a New Rewards Program
Focused on acquisition of primary relationships, the digital bank’s new program balances human appeal with the need to get noticed by large language models.
Why Cardholders Switch, and What It Takes to Keep Them
Losing top-of-wallet status is a stealth problem. It can creep up on a cardholder relationship gradually and then suddenly.
Are Online Gambling and Prediction Markets Draining Your Deposits?
Data from credit unions suggests that financial institutions face funding erosion and credit trouble down the road. Younger customers are especially vulnerable.
To Win Gen Z, Community Banks and Credit Unions Should Target Their Parents
The two generations share many of the same values, favoring independence and authenticity. But the parents can be easier to reach.
Webinars, Podcasts, Reports
Your Gen Z Strategy Is Broken
Your Gen Z strategy is putting your bank or credit union’s growth at risk.
Culture, Brand & The Gen Z ‘Digital Banking Perception Gap’
Video Playback
Big banks may be winning the visibility war, but you already offer the digital experience Gen Z wants. Unfortunately what should be a point of parity for community banking providers has become a perceptual liability.
What Gen Z Really Wants from Their Bank
Building connections with this demographic isn’t simply about launching another banking app or redesigning branches.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
Engaging Gen Z – Crafting a New Era of Digital Banking
Brendan Coughlin from Citizens Bank discusses key strategies to create a cutting-edge banking platform tailored to the unique needs and expectations of Generation Z.
Social Media Strategies for Financial Institutions
Video Playback
Learn the strategies to find the right audience in social platforms and the restrictions that financial institution brands need to be aware of when considering social campaigns.
