Gen-Z Banking
Articles, webinars, podcasts, and reports about Gen Z banking trends, habits and payments preferences, with insights into how they feel about credit cards, cash, fintechs and digital banking tools.
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Articles
What a Year of FedNow Service Growth Means for Your 2026 Roadmap
Gen Z demand for instant payments jumped 14% in one year. New Fed research shows why banks can’t afford to wait on faster payment rails.
When Fraud Goes Social, Banks Need to Think Like Teens to Protect Them
Teens are targeted by fraud on the social feeds they trust. Protecting them means banks must understand their unique relationship with money.
How Gen Z is Turning Money into Culture and Entertainment
Gen Z is rewriting the meaning of money. As gaming, culture and finance converge, banks must offer relevancy and rewards to match how they live.
A New Playbook for Youth Banking: What Fintechs Got Right, And How To Catch Up
Banks and credit unions are losing young customers to fintechs. Here’s how traditional banks can adapt fintech tactics to win them back.
Earning NextGen Business Starts with Likes and Follows
Authenticity, humor and a steady stream of scroll-stopping content are the best new customer acquisition strategy for banks.
In Credit Cards, Gen Z Is Swapping Credit Scores for Social Stardust
Can credit cards be vehicles for personal expression? Gen Z says, ‘Yes!’ Card marketers need to lean into clout and ‘vibes.’
Webinars, Podcasts, Reports
Culture, Brand & The Gen Z ‘Digital Banking Perception Gap’
Big banks may be winning the visibility war, but you already offer the digital experience Gen Z wants. Unfortunately what should be a point of parity for community banking providers has become a perceptual liability.
What Gen Z Really Wants from Their Bank
Building connections with this demographic isn’t simply about launching another banking app or redesigning branches.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
Engaging Gen Z – Crafting a New Era of Digital Banking
Brendan Coughlin from Citizens Bank discusses key strategies to create a cutting-edge banking platform tailored to the unique needs and expectations of Generation Z.
Social Media Strategies for Financial Institutions
Learn the strategies to find the right audience in social platforms and the restrictions that financial institution brands need to be aware of when considering social campaigns.
How to Reach Gen Z with Financial Literacy
Join Canvas Credit Union and EVERFI to learn how your financial institution can build financial literacy with Gen Z and improve financial wellness for future generations to come.
