About The Financial Brand


The Financial Brand is a digital publication focused on strategic marketing issues in the retail banking sector. It is the singular resource for C-level executives looking for the latest ideas, insights and information about how financial institutions build and grow their brands.

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With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical issues banks and credit unions face today, along with real-world examples, ideas, innovations and practical advice about how to succeed in retail banking. No one else delivers this level of coverage about marketing, CX, retail channels, mobile, product design, and growth strategies in the banking space today.

The Financial Brand was founded in 2008 by Jeffry Pilcher, CEO and President. The Financial Brand is 100% independent, and is 100% ad-supported. No consulting services are provided by The Financial Brand, nor independently through any of our associates.

The Financial Brand is also the host of The Financial Brand Forum, the most elite conference on marketing, CX and digital transformation in the banking world.

The Financial Brand Forum LogoTHE FINANCIAL BRAND FORUM RETURNS MAY 20-22, 2024! Over 3,000 of the industry’s best and brightest will be at the Forum 2024 exploring the big ideas disrupting banking — from digital growth strategies to the latest trends redefining the future of financial marketing.
Pre-register today!

The Financial Brand Operations Team

  • Jeffry Pilcher – CEO/President
  • Amanda McCoy – COO/VP Events
  • Jim Marous – Co-Publisher
  • Will Bernstein – Chief Revenue Officer
  • Amber Sullivan – VP/Digital Manager
  • Robert Douglas – AVP/Visual Design
  • Leigh Rose – Senior Account Manager
  • Kim Bernstein – Account Manager
  • Kristin Cherry – Relationship Manager
  • Drew Gauderman – IT Manager
  • Jen Schumacher – Accounting Manager

The Financial Brand Editorial Team

  • David Evans – Chief Content Officer
  • Bonnie McGeer – VP/Editor-in-Chief
  • Steve Cocheo – Senior Executive Editor (articles)
  • Matt Doffing – Senior Editor (articles)
  • Garret Reich – Editorial Operations Manager (articles)
  • Bryan Yurcan – Reporter (articles)
  • Craig Guillot – Reporter (articles)
  • Lisa Joyce – Reporter (articles)
  • John Ginovsky – Reporter (articles)
  • Bill Streeter – Retired Editor-in-Chief (articles)

The Financial Brand Mailing Address

The Financial Brand
P.O. Box 388
Gig Harbor, WA 98335

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