About The Financial Brand
The Financial Brand is a digital publication focused on strategic marketing issues in the retail banking sector. It is the singular resource for C-level executives looking for the latest ideas, insights and information about how financial institutions build and grow their brands.
With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical issues banks and credit unions face today, along with real-world examples, ideas, innovations and practical advice about how to succeed in retail banking. No one else delivers this level of coverage about marketing, CX, retail channels, mobile, product design, and growth strategies in the banking space today.
The Financial Brand was founded in 2008 by Jeffry Pilcher, CEO and President. The Financial Brand is 100% independent, and is 100% ad-supported. No consulting services are provided by The Financial Brand, nor independently through any of our associates.
And don’t miss The Financial Brand Forum, the best annual conference on digital growth strategies in the banking world — April 5-7, 2027 at the Aria Hotel & Resort in Las Vegas. Join 2,500 senior-level decision-makers and C-level execs from 700+ of the most progressive financial institutions on earth and learn how to tackle banking’s biggest challenges — three days loaded with the big ideas, best practices, and advanced strategies transforming the future of the financial industry.
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Additional Links you may also be interested in:
The Financial Brand Operations Team
- Jeffry Pilcher – CEO/President
- Amanda McCoy – COO/VP Events
- Jim Marous – Co-Publisher
- Will Bernstein – Chief Revenue Officer
- Amber Sullivan – VP/Digital Manager
- Robert Douglas – AVP/Visual Design
- Lauren Berwick – Marketing Director
- Leigh Rose – Senior Account Manager
- Kim Doegler – Account Manager
- Kristin Cherry – Relationship Manager
- Suzanne Kebanli – Attendee Growth Manager
- Garret Reich – Senior Project Manager (articles)
- Drew Gauderman – Senior Web Developer & IT Manager
- Jen Schumacher – Accounting Manager
The Financial Brand Editorial Team
- David Evans – Chief Content Officer (articles)
- Steve Cocheo – Senior Executive Editor (articles)
- Matt Doffing – Senior Editor (articles)
The Financial Brand Mailing Address
The Financial Brand
P.O. Box 388
Gig Harbor, WA 98335
206-661-5070