Data in Action
Your hub for news and insights on leveraging data to drive growth, increase deposits, improve customer engagement, deliver better financial experiences, and ultimately, empower the world to be financially strong.
Featured Articles

How to Build Open Banking So Consumers Actually Win
We can build an open banking ecosystem so consumers benefit and competition thrives. Getting Section 1033 right is how we make it happen.

Supercharge Your Cross-Selling with Transaction Data-driven Insights
Spotting what a customer needs is the easy part. Timing the offer, measuring the return and engineering a repeatable motion is what builds growth.

How Financial Institutions Must Update Data Strategies for the Next Wave of AI
Data quality gets all the attention, but the real AI-readiness gap for banks is about permissioning and staying in the relationship.

The Agentic AI Challenge: Solve for Both Efficiency and Trust
Most banks know agentic AI is coming. Few know where to start. Two practitioners explain what to build first, and what to build toward.

How Financial Institutions Can Grow Loans in Uncertain Times
Loan growth is is now driven by precision, requiring financial institutions to engage the right borrowers at the right moment.

How Financial Wellness Programs Drive Primacy for Banks and Credit Unions
Most banks treat financial wellness as a messaging strategy. New MX research asks what happens when institutions pursue it as an actual outcome.
